EDD is an annual, outdoor festival seeking to elevate environmental awareness and influence the way North Texans think, live and work. The family-friendly and free-admission event allows leaders in the corporate, academic and non-profit worlds to unite and show North Texans how green lifestyle choices can lower their cost of living, improve their health, and help save the environment.
EDD is excited to announce its 2013 Earth Day will take place at Fair Park, in the heart of Dallas, Texas. The event will utilize approximately 500,000 square feet of both indoor and outdoor event space. EDD’s footprint will easily accommodate the 600 exhibitors and 65,000 guests anticipated to attend this year’s event.
The heart of the festival is the Eco Expo, and exhibitors will use their presence to promote their achievements as green leaders, and teach attendees how to take environmentally responsible action by better utilizing available resources, switching to eco-friendly products, or joining their organizations.
EDD was founded in September of 2010 and produced the first large-scale Earth Day festival in Dallas, Texas, which was held on April 22 and 23, 2011. The festival provided a forum for public education where corporations, academic institutions, and non-profit organizations came together to showcase their environmental initiatives, present ideas and perspectives, debate, and provide community volunteer opportunities.
EDD’s inaugural festival was held in the downtown Dallas Arts District with a footprint that spanned seven city blocks. The festival’s Eco Expo featured exhibitors with diverse backgrounds, including: 92 businesses, 16 academic institutions, 5 hospitals, 20 government and political groups, 27 national non-profits, and 79 regional non-profits.
The event included live music, Green Talk Speaker Series, Artfully Green Film Series, community yoga, Chevrolet Volt ride & drive, dance performances, concessions, beer and wine garden, Smart Car rally, eco-fashion show, children’s entertainment, and arts-and-crafts stations.
The Earth Day Network, an organization dedicated to tracking green events across the nation, announced EDD 2011 as the second largest Earth Day celebration in America with 48,000 people in attendance. EDD’s 2011 media relation efforts garnered 520 million impressions over the wire through local, national, earned and paid media.
The event’s eco-friendly initiatives helped offset nearly 300 metric tons of CO2 and diverted 70% of the event’s waste from landfills.