October 28, 2013
I am the strategy officer that pulls all the data points together to build an online strategy for our clients. My background is in marketing that has led to using data to build plans.
Companies that I work with are trying to understand how to utilize all the data in their organization to make better decisions. What I use today is only one piece and I want to understand the other elements in the puzzle.
As it relates to data analytics, the challenges other organizations are facing, what are the priorities, and how what I do fits into the big thing called Big Data.
Currently, I work at Fathom helping companies define and execute their digital strategies using data analytics and online conversation data.