Data Drive is both a research project and a research platform that explores the intersections between technology and academic practices. Data Drive positions itself aside from the contemporary trend which neglects the creative, driving power that (big) data can have if seen from the vantage point of difference. Arguing that much of contemporary digital humanities conceives of new technological research possibilities in terms of new tools replacing old ones, and by focusing on pattern identities, only serves to reaffirm a logic of the Same. Like the digital humanities, we see data's shadow as an opportunity, but retooling cannot provide an answer to the problems that data pose to contemporary research and education. Moving beyond predefined genres and media such as literature, music, or film, data are now driving knowledge production, representation, and manipulation. Data Drive invites speakers from academic, artistic, and commercial contexts to address questions of how data and digitality are impacting contemporary research and scholarship, and to explore new potentialities for social research and education. The organizers are [Robin Boast](http://robinboast.com/), [Jan Hein Hoogstad](http://www.codingthehumanities.com/#/people) and [Sander van Maas](http://www.uva.nl/over-de-uva/organisatie/medewerkers/con...).