Sales targeting optimization using data science

Fellow Data Science Enthusiasts!

The March meetup is a very special event at the Google Atlanta offices with a new format that we are experimenting with showing both theory and applications of a new concept.

First, Dr. Steve Learner will give a discussion about his new research using data science to optimize a sales force's targeting. Dr. Learner worked on this cutting edge research with Prof. Peter Fader at Wharton Business School of The University of Pennsylvania.

Second, Andrew Flowers will demonstrate applications of Dr. Learner's theories with tools and techniques using code from Springbot.

This should be a great event so be sure to RSVP today! Also, note that this event is starting a bit earlier than we normally do so be sure to arrive on time as we have a hard stop at 8p.



Travis Turney



Dr. Steve Lerner, PhD, VP Product Development and Commercialization for Nutrition Physiology Company.

Andrew Flowers, Economic Analyst at Federal Reserve Bank of Atlanta

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  • Eila E.

    Thanks Travis!!

    June 25, 2013

  • Travis T.

    @DataScienceATL Sales targeting optimization using data science via Dr. Steven P. Lerner

    June 22, 2013

  • Eila E.

    Have the slides been posted? I don't see them anywhere. I was looking forward to studying them in more depth.

    1 · March 14, 2013

    • Raj B.

      Thanks for the reminder, Eila. I'll follow up on that.

      March 14, 2013

  • Veronica

    First time attendee. I enjoyed the presentations, venue, beer (always welcome) and good energy. Looking forward to the next meetup. Thanks!

    1 · March 8, 2013

  • Paul M.

    Another great meeting! This is now my "must attend" for interesting analytics discussions.

    1 · March 8, 2013

  • Farid K.


    1 · March 8, 2013

  • Jim H.

    Great session and great venue

    1 · March 8, 2013

  • Roy B.

    The best meetup I attended

    1 · March 8, 2013

  • Craig V.

    The Meetup was great! Tons of great information. Thanks for putting this together.

    1 · March 8, 2013

  • Kirsten S.


    1 · March 8, 2013

  • Jessica r.

    I received my confirmation too late to attend! Thank you though for the opportunity and hope there is another one. Looking forward to the slides.

    March 7, 2013

  • Mike M.

    sorry for the late notice, but am stuck working late tonight in alpharetta. no way I can make it now.

    March 7, 2013

  • Faizan J.

    Uggh...can't make it out to the meetup until 6:45pm and will miss a good chunk of it.

    March 7, 2013

  • Jake N.

    Alas! I must give up my coveted spot at this meeting. Anyone posting slides afterward?

    March 5, 2013

    • Raj B.

      Yes, we'll definitely do that.

      March 7, 2013

  • Rob M.

    any suggestions for parking tonight?

    March 7, 2013

    • Raj B.

      Rob, there's parking in the building, a paid lot across the street, and a visitor lot in Tech Square.

      1 · March 7, 2013

  • Travis T.

    Here is a paper from both Lerner and Fader but not certain if it is exactly what Steve will discuss tonight.

    I'll download and see if i can attached this PDF in the meetup as well if Steve says it's applicable.

    March 7, 2013

  • Ashley M.

    Did Lerner and Fader publish a paper (or a draft) that we can read before attending tonight?

    March 7, 2013

  • Jeffrey

    Unfortunately, something has come up, can't attend this evening

    March 7, 2013

  • Ravi M.

    I'm sorry. I won't be able to attend today.

    March 7, 2013

  • Richard Z.

    Wow. Love it. In the months I've been a member, membership has grown like crazy. Time to start booking that full auditorium, Raj.

    1 · March 7, 2013

  • Darius H.

    RSVP link from last week didn't function as intended. Thus plz add to waiting list.

    March 6, 2013

  • Bob F.

    I am the Sales Director for Emcien a leading vendor in the Big Data space - We employ our own patented Graph and Algorithmic technologies to detect Patterns in data

    March 6, 2013

  • Stacey M.

    Can't make it :(

    March 5, 2013

  • Jessica r.

    Looking forward to this event.

    March 5, 2013

  • Rosanne

    Will be there!

    February 28, 2013

  • John M.

    I'll be out of town next week.

    February 27, 2013

  • Craig V.

    I look forward to this event

    February 15, 2013

  • Michelle N.

    This sounds really exciting. Looking forward to the event!

    1 · February 13, 2013

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