Marketing Cloud Managment

We’ve entered a new phase in the Marketing Technology world. You no longer have a website, you have a marketing cloud. Several years ago, you ran your website with a site analytics tool, a content management partner and maybe a couple of ad technologies. Today, you are reliant on hundreds of technologies to power your online customer experience across many devices. The list of partners in the marketing cloud gets longer every day and you have an ever-changing complexion of partners in this cloud.

We’ve heard from many of you that you're looking for thought leadership about how to best manage the many technologies that drive your online business. Through our data, research and relationships, we’re working hard to build up your knowledge base about how companies are actively managing their marketing clouds to drive ROI, reduce costs and and site latency and preserve your data security.

To that end, join us for a discussion that introduces marketing cloud management (MCM) as essential to performance, security and ROI optimization. We’ll define MCM, how it will help you respond to changing technologies, use data more effectively and adopt more complete SLAs. Join us to hear client strategy stories and learn how you can be a leader in a space that is quickly becoming central to all enterprises.

More about the speaker:

Amy King, VP Marketing

Amy leads Product Marketing at Ghostery.  She manages the development of new data products and works with marketing to bring them to sales and clients. When not serving as a bridge between engineering and sales, she enjoys writing and speaking about tracking and the invisible web. Before joining Evidon, Amy was a Vice President at artnet where she oversaw the Price Database and other data products. Amy has a Master’s from the University of North Carolina and earned her B.A. from Davidson College. 


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  • Kimberley Mitchell

    Great presentation! I was vaguely aware that the websites I visit were tracking my interests and online activity, but Amy presented the full scope of the marketing cloud in such detail, it was eye opening! I have since downloaded and installed Ghostery, and am learning about all the widgets, analytics, advertising and beams on all the pages I visit.

    May 23

  • Victor Lee

    Looking forward to meeting everyone in the group, and learning more about Marketing Data Management.

    1 · May 19

  • Kexin

    Hi

    1 · May 13

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