August 14, 2013 · 12:00 PM
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Just over the last few weeks I (Dan Stratford) have consulted for multiple businesses who tried to setup Google Adwords campaigns on their own and/or with "guidance" from Google, and as a result wasted thousands of dollars and spent 40% or more of their budget on clicks that were not even related to their business.
This session will help guide you on setting up profitable Google Adwords campaigns and avoid these mistakes that Google encourages you to make.
We will cover:
- How to begin sitting up campaigns.
- Mistakes to avoid-this alone will save you thousands of dollars.
- Tracking results.
- Tracking phone calls from Google Adwords.
- Utilizing landing pages
- Split testing
- Writing profitable ads
- And more...
Be ready to take a lot of notes!