Google Adwords/PPC for Small Business-Avoid Mistakes/Increase Profitability

  • August 14, 2013 · 12:00 PM
  • This location is shown only to members

Just over the last few weeks I (Dan Stratford) have consulted for multiple businesses who tried to setup Google Adwords campaigns on their own and/or with "guidance" from Google, and as a result wasted thousands of dollars and spent 40% or more of their budget on clicks that were not even related to their business.

This session will help guide you on setting up profitable Google Adwords campaigns and avoid these mistakes that Google encourages you to make.

We will cover:

  • How to begin sitting up campaigns.
  • Mistakes to avoid-this alone will save you thousands of dollars.
  • Tracking results.
  • Tracking phone calls from Google Adwords.
  • Utilizing landing pages
  • Split testing
  • Writing profitable ads
  • And more...

Be ready to take a lot of notes!



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  • Mary M.

    I learned a lot. Lots of useful info and great presentation

    August 14, 2013

  • Victoria S.

    As always, the "Dan and Dan" show (my term) was fantastic -- great information, fast paced, packed with relevant information, presented perfectly.

    August 14, 2013

  • Mike L.

    A lot of info and put together well. Once again Dan and Dan, fantastic job!

    August 14, 2013

  • John B. Collins, R.

    look forward to it

    August 7, 2013

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