Many people say that keeping up with small business marketing today is like drinking from a fire hose, because marketing for small businesses has changed dramatically in the last 5-10 years, and it continues to evolve at a rapid rate.
Online search has become how customers educate themselves in their purchase decision and how they select a company to provide the product or service they need. Keeping a company at the top of a search engine results page and then keeping the customer on your website are complex tasks.
It is hard for a business owner to adapt to marketing their company online when they have to worry about payroll, inventory, customer service, and numerous other urgent issues. It is hard for a marketing professional to keep up with all the different aspects of digital marketing - persona development, keyword research, website design, content marketing, search engine optimization, lead generation, lead nurturing, analytics, etc. - and do their day jobs or manage their customers.
How does a small business owner or marketing professional keep up? By going to the right Meetup! Come join us and we can share our knowledge and expertise with each other and learn together.
Who can benefit from this Meetup group?
Marketing consultants: they are looking to keep current with their knowledge about the trends in the many different components of digital marketing so that they can be a better resource to their employers or their clients.
Business owners/leaders: they want to learn the keys to digital marketing so that they can make smart, cost effective marketing decisions for their businesses.
Subject matter experts: they have expertise in one area of digital marketing, like website design or SEO, but want to expand their knowledge of other aspects of digital marketing. We will host meetings monthly with speakers from varied backgrounds and areas of expertise, solving real world problems for our members.