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UX Lessons for the (old-school) Enterprise

  • May 14, 2012 · 6:00 PM
  • This location is shown only to members

Getting enterprise customers to adopt a new interface is always challenging. But what about when your customers were previously using spreadsheet print-outs crammed with tiny numbers? David Hoffman will be talking on his experience and lessons learned from building an award-winning web app that has brought the music industry into the 21st century.

David Hoffman is the co-founder and Head of Product Design at Next Big Sound. Next Big Sound is a venture backed Colorado startup providing analytics and insights to the music industry. David got his start in print design over 10 years ago and began dabbling with building products online 5 years ago. David co-founded Next Big Sound while an undergraduate at Northwestern University where he studied Learning and Organizational Change. David is passionate about design, music, and data. He also loves pie but hates pie charts.

Next Big Sound was named as one of the 10 best music companies of 2010 by Billboard magazine and in 2011 was awarded the most innovative B2B company at the Midem Conference in Cannes, France.


6:00 - 6:30: Networking, drinks

6:30 - 7:30: Talk, followed by Q&A

7:30: Wrap up and discussions

Sponsored by:

Imulus - a Digital Agency delivering web and mobile applications that create great brand experiences -

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  • Elizabeth A.

    Compelling and clear presentation, peppered with good questions from the group. Inspiring story and smart product/service.

    May 15, 2012

  • A former member
    A former member

    Another great event Dave! Keep it up :)

    May 15, 2012

  • A former member
    A former member

    Speaker was mediocre at best.

    May 15, 2012

21 went

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