May 14, 2012 · 6:00 PM
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Getting enterprise customers to adopt a new interface is always challenging. But what about when your customers were previously using spreadsheet print-outs crammed with tiny numbers? David Hoffman will be talking on his experience and lessons learned from building an award-winning web app that has brought the music industry into the 21st century.
David Hoffman is the co-founder and Head of Product Design at Next Big Sound. Next Big Sound is a venture backed Colorado startup providing analytics and insights to the music industry. David got his start in print design over 10 years ago and began dabbling with building products online 5 years ago. David co-founded Next Big Sound while an undergraduate at Northwestern University where he studied Learning and Organizational Change. David is passionate about design, music, and data. He also loves pie but hates pie charts.
Next Big Sound was named as one of the 10 best music companies of 2010 by Billboard magazine and in 2011 was awarded the most innovative B2B company at the Midem Conference in Cannes, France.
6:00 - 6:30: Networking, drinks
6:30 - 7:30: Talk, followed by Q&A
7:30: Wrap up and discussions
Imulus - a Digital Agency delivering web and mobile applications that create great brand experiences - http://imulus.com/