Registration for this event is now CLOSED, as it is SOLD OUT.
Join VMA (Visual Media Alliance) `and Design Pros SF Bay Area, on a private tour of the latest exhibit at the CJM... Designing Home: Mid Century Modernism, followed by Kit Hinrichs' lecture on Paul Rand and how he rebranded himself to assimilate to the market of his time.
There will be a wine & cheese reception prior to Kit's talk :)
The exhibit explores Mid-Century Modern Design through the works of graphic designers Paul Rand, Saul Bass, Saul Steinberg and others. It also includes furniture, architecture, industrial design, textiles and ceramics including works by architect Richard Neutra, developerJoseph Eichler, industrial designer Henry Dreyfus, textile artist Anni Albers joined by a total of the 29 artists featured.
Paul Rand was an American art director and graphic designer, best known for his corporate logo designs, including the logos for IBM, UPS, Enron, Morningstar, Inc., Westinghouse, ABC, and Steve Jobs's NeXT.
Kit Hinrichs founded Studio Hinrichs in October 2009, following twenty three years as a partner of the international design firm, Pentagram. Prior to that, he was a partner in the design consultancy Jonson, Pedersen, Hinrichs & Shakery. Hinrichs has taught at the School of Visual Arts in New York, the California College of the Arts, and the Academy of Art in San Francisco. His work has been honored and widely published internationally, and several of his pieces are part of the permanent collection of the Museum of Modern Art and the Smithsonian Institution’s Cooper-Hewitt Museum of Design. Hinrichs is a recipient of the prestigious AIGA medal in recognition of his exceptional achievements in the field of graphic design and visual communication.
This event is hosted by VMA. Price is $10 for everyone. Must pre-register.
Space is limited so register soon! Here's the link: http://submain.vma.bz/default.aspx?pageid=118&EventId=26168