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Lean Prototyping for Mobile App Design & Responsive Web Design

Lean Prototyping for Mobile App Design - Ramli John (@ramlijohn)

Staying “lean” while building a web app is hard enough, but it’s even harder on mobile. The failure rate in mobile is alarmingly high. 22% of mobile apps are opened just once and never used again while nearly 70% of users typically churn off an app within the first month. This talk will cover a range of successful and unsuccessful case studies in order to help identify the core elements of effective prototyping and apply practical strategies to build them quickly.

Ramli John is a Lean Startup and Lean UX coach, as well as a blogger at He’s helped startups and enterprise companies in Toronto, Waterloo, New York and San Francisco adopt and apply Lean Startup methodology. He’s spoken and mentored at University of Waterloo’s Velocity program and New York University’s Summer Launchpad program and at last year's Lean Startup conference in San Francisco. Ramli has an upcoming Lean UX Fundamentals full-day workshop in Toronto where DevTO members can get an exclusive 35% off the price with the discount code “devto.” Enroll now for this workshop at

Responsive Web Design with Tom Green (@TomGreen)

When it comes to Responsive Web Design, writing a ton of code for prototypes makes no sense. Eventually the project will be handed off to the Designers and Developers. Between concept and prototype approval  there is still a lot of work to be done... differently.  The key difference? In a responsive world, there is an emerging design workflow that takes place in the browser. Not in Photoshop or a code editor.

In this presentation I will review the highlights of this workflow. It that starts with Content Wireframes based on breakpoints, moves through sketches, wireframes, design comps and a prototype. Along the way we will discuss where the client fits in all of this,  the rise of a new class of tools- Visual RWD Editors-  , the use of Style Tiles and a rather different client approval process. Along the way I will show a few teacher tricks around design and preview.

Tom Green is also an Adobe Community Professional, a member of Adobe’s Higher Education Leader Program in the Post Secondary area and is a member of the Customer Advisory Boards for Flash Media Server, Fireworks and Edge at the Adobe Corporation. 

Join or login to comment.

  • Ruth B.

    I would have liked to see actual content. Great place for devs to find a job or if you're OK with specific product and service marketing. The content spoke to specific products and features not best practices or processes or workflow. I wish the event description were more clear in that regard. In any case, great development job pool.

    2 · June 30, 2014

    • Ruth B.

      I haven't attended regularly so these were my first impressions. If they're inaccurate I'm more than happy to change this.

      1 · July 2, 2014

    • Kevin K.

      Well, Ruth: let's again start with your possible options: 1/. coming out with another devto.
      2/. checking out some of our talks, via youtube, since the format of this devto was no different from our other monthly events.
      3/. scheduling your talk with me via the email provided inorder to show us what we were missing here for a UX/UI talk. If you're going with option 3, the sooner you have a rough idea about your topic, the better.

      July 6, 2014

  • Erik L.

    Great meetup everyone! We're looking for developers at Uberflip and have a $3000 referral reward for our Senior PHP Dev role - details @

    1 · June 30, 2014

    • Dmitry S.

      We have ping pong and beer and foosball, everyone is super friendly. Best place I've ever worked!

      June 30, 2014

    • Kevin K.

      Hey, guys: we have a discussion section on this page and a meetup group. Not as cool as a ping-pong table or booze or amazing startup environment, but if you could use those instead of posting this here: we'd appreciate that greatly. Thanks.

      July 1, 2014

  • Ian G.

    Enjoyed the meetup, even if the main speaker couldn't make it. Learned about a few useful tools.
    I'm looking for some Intermediate Designers, with mobile and responsive design skills, full time roles, some interesting perks too. Contact me through meetup.

    July 1, 2014

    • Kevin K.

      Hey, Ian: let's make a discussion topic here or take this to our LinkedIn group. Thanks.

      July 1, 2014

  • Rishab

    It was a great meetup...
    We're looking for a Full time + benefits Ruby on Rails developer at Decision Resources Group (biopharmaceutical and medical technology company) Toronto Office (

    Please contact me directly if interested or apply for the posting at

    July 1, 2014

  • Kirk M.

    Glad I could make it! Was nice to meet many like-minded people.

    2 · June 30, 2014

  • Angela L.

    Hi Everyone! Currently at the event, we are looking for developers and programmers. Come see me or just send me a note through Meetup. Happy pre-Canada Day!

    June 30, 2014

  • Angela L.

    Looks like a great event!

    June 30, 2014

  • Mike C.

    Something came up and I have to cancel my RSVP so a spot is up for grabs.

    June 29, 2014

    • Mike C.

      I wasn't sure how that worked. Anyway I'm sorry to miss this one. I hope you guys take video.

      June 29, 2014

    • Kevin K.

      We usually do, Mike! We usually do! \

      June 30, 2014

  • Chinmay P.

    Hello friends, My friend is working on an online marketing stealth startup. ‎He is currently looking to expand his technical team. If like to be part of a game changer startup, find me or my friend Aamir during or after the meet-up. Looking forward to the talk and meet people.

    June 30, 2014

  • Eric B.

    On Sunday my meetup group: Game Designers Against Code will be getting together to learn more about Unity3D/playmaker, the ideal rapid prototyping tool

    1 · June 26, 2014

    • Eric B.

      Apologies for overstepping. I hope this doesn't discourage you from looking into the Unity plugin yourself (I'm not an employee for playmaker) just a fan of fast digital dev. (Also don't know what a separate topic is, but will look it up).

      June 28, 2014

    • Kevin K.

      If you're a fan of that tech, we appreciate your enthusiasm and I get that. It was either you make a topic in the discussion section of the group or email us about helping you promote it through our site and/or group. We've had several email us about events that they wanted us to help promote. I'm not sure how hard it is to ask. Thanks for apologizing.

      June 28, 2014

  • DevTO

    See you all in a week! Please make sure to update your RSVP if your availability changed that long weekend so we have a decent estimate on attendance. Thanks!

    1 · June 23, 2014

  • Nick Van W.

    The discount code doesn't seem to work.

    June 4, 2014

    • DevTO

      Discount code should be good now.

      June 23, 2014

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