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Optimizers & analysts meetup #1

Hi there everyone! Excellent that we are already over 30 optimizers and analysts that want to meet up.

To get things rolling we're having an after work meetup on Tuesday October 8 at 1800.

Christoffer Brugge and Search Integration have kindly offered to host our meetup - So we're going to be at Search Integration on Brunnsgatan

Use the hashtag #daosthlm if you tweet!

Present a case?

My suggested format for the meetup is that we have 1 or 2 short presentations (if anyone would like to present a story or a case) and then a discussion. One possible discussion for this first meeting I think should be what format we'd like for future meetups...

If you've got anything you'd like to present (perhaps say max 15 mins) then let me know!

Simon Dahla and Martin Tiberg have both said they can present something.


If you're wondering why the English for a Stockholm group - I'd like to keep the group as international as possible. The Conversion Jam meetup proved the benefit of this - but of course, if everyone is Swedish speaking at a meetup then we'll go for Swedish :-)

Keep on tweaking!

/James Royal-Lawson

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  • Maral Blanco K.

    Do we have a hashtag for this group/event?

    October 7, 2013

    • James R.

      Excellent question! We should have... Suggestions? I think a group hashtag is best. Hows about #daosthlm? (Abbreviation of the group's name)

      October 7, 2013

    • Maral Blanco K.

      It sounds good! :)

      October 7, 2013

  • Joni

    Just came home from Google Analytics summit in Palo Alto, carzy jetlagged so to be realistic I will miss tomorrows event. If anyone can make a summary from the meetup I will bring cookies to the next one!

    2 · October 7, 2013

    • James R.

      Will do my best! Will they'll be utmz cookies?

      October 7, 2013

    • Joni

      depending on the transportaition to the meeting: subway, bike, car walking or (not set)

      1 · October 7, 2013

  • Patrik M.


    October 3, 2013

  • Simon D.

    I have few AB-testing cases that I could present.

    2 · October 2, 2013

  • James R.

    A week from today we're having our first meet up! If anyone has a suggestion of where to meet (or would like to host us!) then put your hand up! We're currently 12 analysts and optimisers who are planning to come along!

    October 1, 2013

  • Martin T.

    We're in the early days of designing a user experience for teachers and students. If you're interested, we can use that as a highly interactive case, where I give a brief background before we do some brainstorming in groups around UX, metrics and optimization!?

    More info (+ a job opportunity) is found here:

    September 23, 2013

    • James R.

      Hi Martin! I'm more than happy for you to talk about your case and have a chat around it. If you've got the opportunity to host the event, that would be even better...!

      October 1, 2013

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