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Virtual Museum Network Amsterdam Meetup

Theme: Technology and the User Experience


This century, so far, has seen the proliferation of the term 'experience' in the museum business- rather broadly used to refer to widely differing concepts of narration, interaction, hospitality and spectacle. More often than not, it also implies an advanced level of technology. But is technology instrumental in creating an experience?
Pieter van der Heijden lifts some topics from this development for an open discussion. He will discuss the 'tech factor' as a driving force in exhibit/experience development, and the merits thereof. We will look at the trend of personalisation and profiling, and what successes that may have brought (or not). We will also dwell upon the role of databases as a vehicle for visitor experiences vs. the principles of curation and selection. We might touch upon the role of government and sponsorship, insofar as these demand 'innovative solutions'.
Pieter van der Heijden will draw upon his own experiences and work and reflect on others, and will invite you to actively discuss the near future of high-tech museography- and perhaps generate ideas for future development.

Pieter van der Heijden is founding partner and director of XPEX, an Amsterdam-based company that develops (cultural) projects, from concept to delivery. Pieter acts as concept developer, imagineer, strategist and management consultant. He sets his creativity, knowledge and experience to work in developing experiential concepts, exhibitions, museums, visitor centers and brand marketing strategies. He also functions as a management consultant.

Current projects include the exhibition Constantijn and Christiaan Huygens (recently opened in The Hague), the revitalisation and complete makeover of Museum Natura Docet in Denekamp (opens in june), the development of Het Hof van Dordrecht (visitor experience about the foundations of the Dutch State and protestant religion), the Hollandsche Schouwburg/Holocaust Museum, and several redevelopmentprojects for churches and monumental buildings.

Previously, Pieter was creative director at the Netherlands Institute for Sound and Vision in Hilversum, for which he developed and managed the Experience and all public functions. He has a background in the museum field, and held posts at the Rijksmuseum, Tropenmuseum, Museum De Lakenhal, and Thieme Meulenhoff.


Due to the opening of an exhibition by Master students of the UvA we will be meeting at Science Park, Building 904, Room D1.116. Below is a map of the area with the building circled for reference. We will also have a representative outside of the building to direct you to the correct room.

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  • Willemke L.

    hetzelfde geldt voor mij. De tentoonstelling probeer ik alsnog in te halen. Maar als er presentaties of een kort verslag van de Meetrup zelf zijn, houd ik me aanbevolen.

    May 27, 2013

  • Theo M.

    helaas kon ik er op het laatste moment toch niet bij zijn, wat ik nu wel heel erg jammer vind. Zijn er presentaties beschikbaar en is er misschien een verslag?

    May 25, 2013

  • Peter V.

    Opnieuw ispirerende presentaties en goede gesprekken.

    May 25, 2013

  • Zamira E.

    Thanks for the two very interesting, informative presentations at the, for me new, impressive building of the Faculty of Science!

    May 25, 2013

  • Frank U.

    Unfortunately I won't be able to make it this time. Wishing you all a fruitful, inspiring meeting and looking forward to the abstract.

    May 20, 2013

  • Christie R.

    Sorry everyone - the map didn't attach properly to the description above, but I have edited the location map next to the address for the Meetup to indicate the correct location of the building within the Science Park complex. If you have any questions or need clearer directions, please don't hesitate to ask.

    May 16, 2013

  • Simon L.

    Looking forward to attend !

    1 · April 23, 2013

  • Zamira E.

    Looking forward to next meeting!

    1 · April 14, 2013

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