How To Make Effective, Focused Content

Hello again everyone!! We at Distilled have another exciting Meetup coming up for your learning and networking [and drinking] enjoyment! On Wednesday, November 20, Distilled's Kyra Kuik and Portent, Inc.'s Isla McKetta will be talking about how to create maximally effective content.

Kyra is Distilled's Content Coordinator and spends her days focusing on content strategy, ideation, writer management, and editing. She also writes really fantastic things for our blog! Kyra's talk is entitled "Branded Content and the Importance of Emotional Involvement," and she'll be discussing the importance of creating an emotional connection with your customers and how to do that with branded content.

Isla McKetta is a Senior Content Strategist with Portent, Inc. With an MFA in creative writing, she loves applying literary techniques to content strategy and copywriting. Isla's favorite type of long-form content is the novella, of which she has written one, and she reviews books at A Geography of Reading. She'll be telling you why "Long-form Content Doesn't Only Mean Writing More Words."

This will be Distilled's last Meetup of 2013, so we hope you're able to join us! We promise we'll make it worth your while!

Cheers! See you soon!


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  • Misty W.

    This was fantastic, so many great take-aways from 2 very engaging and knowledgeable speakers.

    1 · November 22, 2013

  • Sam T.

    Thanks for a totes amazeballs first meetup ever. Looking forward to more!

    November 21, 2013

    • Lara P.

      Haha thanks for coming out, Sam! We'll have plenty more in 2014; hope to see you then! :)

      1 · November 21, 2013

  • Maria H.

    Thanks for a great meetup! Kyra and Isla had great points and pointers! Really looking forward to meetups like this in 2014!

    November 21, 2013

    • Lara P.

      No, thank YOU Maria! We'll have you speaking at one of these in no time. :)

      November 21, 2013

  • Kate H.

    Excellent discussion. I especially appreciated the brand (passionate about yogurt) and literary references (always love adding Mark Twain).

    November 21, 2013

    • Lara P.

      Glad you enjoyed it, Kate! I agree, I thought both Kyra and Isla were fantastic. They are some smart cookies. :)

      November 21, 2013

  • Robert D.

    Unfortunately, I have to back out of this one. Hope to make the next one for sure.

    November 20, 2013

    • Lara P.

      Sounds good, Robert; we'll be announcing our next Meetup in a few weeks! Cheers!

      November 21, 2013

  • Melinda J.

    I RSVP'd but now have a conflict and will have to miss it. Next time!

    November 20, 2013

    • Lara P.

      It's all good Melinda; hopefully we'll catch you in the new year!

      November 21, 2013

  • Stephanie

    Sorry to miss it!

    November 19, 2013

    • Lara P.

      No worries Stephanie! We'll have another one in just a few months! :)

      November 21, 2013

  • Skyler J.

    I am a writer of an entrepreneurial blog. Entrepreneur life 101.

    November 20, 2013

  • Lara P.

    And we're very excited to see all your smiling faces! :)
    Tell your friends to join in on the fun!

    November 15, 2013

  • Maria H.

    This is great - very excited!

    1 · November 15, 2013

  • Max M.

    Woo hoo! Excited to see you all!

    Though saddened that Kane won't make it :S

    November 15, 2013

  • Emily T.

    This sounds like a great session! Sadly I can't make it.

    November 15, 2013

  • ron y.

    Looking forward to the meetup!

    November 8, 2013

  • Kane J.

    Sad to miss this. Kyra's last couple Distilled blog posts have been excellent.

    November 4, 2013

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