addressalign-toparrow-leftarrow-rightbackbellblockcalendarcameraccwcheckchevron-downchevron-leftchevron-rightchevron-small-downchevron-small-leftchevron-small-rightchevron-small-upchevron-upcircle-with-checkcircle-with-crosscircle-with-pluscrossdots-three-verticaleditemptyheartexporteye-with-lineeyefacebookfolderfullheartglobegmailgooglegroupshelp-with-circleimageimagesinstagramFill 1linklocation-pinm-swarmSearchmailmessagesminusmoremuplabelShape 3 + Rectangle 1ShapeoutlookpersonJoin Group on CardStartprice-ribbonShapeShapeShapeShapeImported LayersImported LayersImported Layersshieldstartickettrashtriangle-downtriangle-uptwitteruserwarningyahoo

Define the MVP

  • Nov 15, 2012 · 5:30 PM
  • This location is shown only to members

A journey of a thousand miles begins with a single step.

If you have ever tried building out your idea, you’ll realize before long you will have already come up with a million new add-ons, features, gamification gimmicks, pivots or whatever you want to call it delivering X, Y AND Z!  OK. Stop. Breath and take a step back.

What’s that first step you ask?

What are you trying to validate?
The first step of your idea.

What is the first step of your idea?
A Minimal Viable Product or as our friend Christian Gammill likes to call it a Minimal Valuable Product (MVP).

Pulling from Wikipedia: "In product development, the Minimum Viable Product or MVP is a strategy used for fast and quantitative market testing of a product or product feature, popularized by Eric Ries for web applications.”

For many of you, you've probably built your MVP or thought you built an MVP only to have people test your product and get lost in the maze you built.  Bloated with features and pizzazz, people can’t figure out what your idea is and what pain of theirs you’re trying to solve.  And if you’re not solving a pain, then you’re not really creating much value.

Your MVP is by no means your final product but a hypothesis #1 test.  As Eric Ries in The Lean Startup advocates, product testing is really a scientific process following a scientific method.

The night will be hosted at CraveLab and as always we’ll have wine, beer and food for the event, and space is limited!  Please sign up as early as possible and pitch in $5 - primarily for your commitment, and secondarily to help cover some costs.

We’ll have some mingling and networking from 5:30 – 6:59 PM and start the presentation promptly at 7:00 PM.

Upcoming Events:
Night with a Start-up Lawyer
Protohack LA


Additional Bio on Mr. Christian Gammill:

Christian Gammill is Founder & CEO of Youregards and Co-founder & Board Member of SocialGuides.  Christian’s passion is building things. At his core he is a product guy. He sees pain and he wants to solve it. He believes in the Customer Development and Lean Startup methodologies of product development and startup building. He has his own twist that blends his experience at a variety of stages of development - bootstrapped, angel funded, venture backed and corporate run.  He has spoken at MIT, Michigan, Harvard & UCLA events and conferences from SF to NY to Lisbon.

He was an advisor of web startups Feedtrace (acquired), LeadFormix (acquired) and Travature (deadpooled).  He led product development at mobile startups Mobile-XL and Teleflip.  He worked at IBM and was responsible for global customer experience management and analytics.  He is a proud graduate of Michigan State University (BS in Chemistry) and University of Michigan (MBA in Strategy).

Please pitch in $5 to help cover pizza, beer, and wine costs.

Space is limited for this event, so sign up quick!


CraveLab is conveniently located in Downtown, Los Angeles at the corner of 2nd St and Figueroa St at the Promenade Towers.

123 S. Figueroa St.
Suite 140
Los Angeles, CA 90012
Phone: (248)[masked]

Event Time:
5:30PM – 9:30PM (Come in early if you'd like, we're a co-working space after all)

What to Bring:
Business Cards
Notepad and Pen


We validate for parking in the Promenade Tower parking structure attached to the building.  Parking is also available for $4.50/day at the corner of 2nd Street and Beaudry.  Metered street parking is available around the block; these parking meters do accept credit cards and expire at 6PM.  They're $1.00 to $1.50/hour max 4 hours at a time.

Public Transportation:

CraveLab is accessible by Metro and Bus.  We are only a few short blocks away from the Civic Center Metro Station. The station is located on Hill Street between 1st and Temple Streets in the Civic Center area of Downtown Los Angeles.  It is served by the Red Line and Purple Line trains.  For those taking the bus, we are on DASH Downtown Route A. Stop at Figueroa & 2nd Street (Stop # 6185).

About CraveLab:

We are entrepreneurs and designers who expanded our current office into a collaborative space/office to provide a working space for others like us, including start-ups and organizations.

We aim to have an active community who thrive to network with others like ourselves and sometimes find the need to collaborate, share with, and support one another in this new age of the "mobile office." Our collaborative spaces and micro-offices are most ideal for individuals or teams who feel confined or distracted working from their homes and simply need a desk away from home without any long-term lease commitments and office management headaches or fees.

We aim to be a professional but energetic and fun environment where you can cost-effectively hold a small meeting or hash-out a group work session.

Check us out at and friend us on Facebook (!  Yelp or Foursquare us as well :)  Search "CraveLab" on Google Maps for direction guidance.

What We Offer:
Free Wi-Fi
Large Common Area Tables
Large Whiteboards
Private Desks (w/ CraveLab Private Desk Membership)
Meeting Rooms Available


Join or login to comment.

  • Andrew C

    GREAT - I learned a lot of good things. Christian knows his stuff!

    November 19, 2012

  • A former member
    A former member

    I learned a lot! Thanks for giving the talk.

    November 16, 2012

  • Nickolay K.

    It was another great presentation from Chris.

    November 16, 2012

  • A former member
    A former member

    It was a great talk. Christian always delivers!

    November 16, 2012

  • Benjamin F.

    If we paid for the canceled event last Friday, do we get a refund?

    November 11, 2012

    • Sean L.

      Hi Ben, absolutely. The refund should have been processed through PayPal. I'll double check on that.

      November 11, 2012

14 went

Your organizer's refund policy for Define the MVP

Refunds offered if:

  • the Meetup is cancelled
  • the Meetup is rescheduled
  • you can cancel at least 2 day(s) before the Meetup

Additional notes: This is more or less an event commitment filter, as space is limited and we don't want people who really want to go miss out.

Payments you make go to the organizer, not to Meetup. You must make refund requests to the organizer.

Regardless of the refund policy set by the organizer, Meetup may issue refunds on an organizer's behalf if we determine that Meetup's Payment Policies have been violated.

Sign up

Meetup members, Log in

By clicking "Sign up" or "Sign up using Facebook", you confirm that you accept our Terms of Service & Privacy Policy