The Pitch - Learn it.

  • December 13, 2012 · 5:30 PM
  • This location is shown only to members

The Art of the Pitch - Demystifying how to craft your pitch.

We are hosting our second event on “Elevator Pitches” for Downtown LA Startups!  However, this time around we’re going to hear from the experts on how they have mentored entrepreneurs to a simpler, more effective elevator pitch.

As with everything in this world, there’s a method to any madness.  Luckily, we have our guest presenter Christian Gammill to show us his methods on helping you craft the most effective elevator pitch.  We’ll also hear from other seasoned entrepreneurs on how they’ve tackled this most fundamental skill of being an entrepreneur; being able to articulate your idea.  The quality of your idea and your ability to attract people and resources truly depends on how well you can articulate your thoughts.  It takes work and we’ll teach you how!

The plan is to always be prepared for opportunity so that when opportunity presents itself, preparation will instill confidence, and the confidence ultimately compels the story. Learning how to craft a pitch, and then practice that pitch over and over until you can deliver it in your sleep.

If there’s time leftover after presentation and Q&A, we’ll allow a few people to pitch their ideas to the group for practice and feedback.  We always advocate to pitch as much as you can.  The more people you tell, the bigger the fire is on your behind to get it done.

The night will be hosted at CraveLab and as always we’ll have wine, beer and food for the event, and space is limited!  Please sign up as early as possible and pitch in $5 - primarily for your commitment, and secondarily to help cover some costs.

We’ll have some mingling and networking from 5:30 – 6:59 PM and start the presentation promptly at 7:00 PM.

Upcoming Events:
Idea Prototyping Part II
Night with a Start-up Lawyer
Protohack LA


Additional Bio on Mr. Christian Gammill:

Christian Gammill is Founder & CEO of Youregards and Co-founder & Board Member of SocialGuides.  Christian’s passion is building things. At his core he is a product guy. He sees pain and he wants to solve it. He believes in the Customer Development and Lean Startup methodologies of product development and startup building. He has his own twist that blends his experience at a variety of stages of development - bootstrapped, angel funded, venture backed and corporate run.  He has spoken at MIT, Michigan, Harvard & UCLA events and conferences from SF to NY to Lisbon.

He was an advisor of web startups Feedtrace (acquired), LeadFormix (acquired) and Travature (deadpooled).  He led product development at mobile startups Mobile-XL and Teleflip.  He worked at IBM and was responsible for global customer experience management and analytics.  He is a proud graduate of Michigan State University (BS in Chemistry) and University of Michigan (MBA in Strategy).

Please pitch in $5 to help cover pizza, beer, and wine costs.

Space is limited for this event, so sign up quick!


CraveLab is conveniently located in Downtown, Los Angeles at the corner of 2nd St and Figueroa St at the Promenade Towers.

123 S. Figueroa St.
Suite 140
Los Angeles, CA 90012
Phone: (248)[masked]

Event Time:
5:30PM – 9:30PM (Come in early if you'd like, we're a co-working space after all)

What to Bring:
Business Cards
Notepad and Pen


We validate for parking in the Promenade Tower parking structure attached to the building.  Parking is also available for $4.50/day at the corner of 2nd Street and Beaudry.  Metered street parking is available around the block; these parking meters do accept credit cards and expire at 6PM.  They're $1.00 to $1.50/hour max 4 hours at a time.

Public Transportation:

CraveLab is accessible by Metro and Bus.  We are only a few short blocks away from the Civic Center Metro Station. The station is located on Hill Street between 1st and Temple Streets in the Civic Center area of Downtown Los Angeles.  It is served by the Red Line and Purple Line trains.  For those taking the bus, we are on DASH Downtown Route A. Stop at Figueroa & 2nd Street (Stop # 6185).

About CraveLab:

We are entrepreneurs and designers who expanded our current office into a collaborative space/office to provide a working space for others like us, including start-ups and organizations.

We aim to have an active community who thrive to network with others like ourselves and sometimes find the need to collaborate, share with, and support one another in this new age of the "mobile office." Our collaborative spaces and micro-offices are most ideal for individuals or teams who feel confined or distracted working from their homes and simply need a desk away from home without any long-term lease commitments and office management headaches or fees.

We aim to be a professional but energetic and fun environment where you can cost-effectively hold a small meeting or hash-out a group work session.

Check us out at and friend us on Facebook (!  Yelp or Foursquare us as well :)  Search "CraveLab" on Google Maps for direction guidance.

What We Offer:
Free Wi-Fi
Large Common Area Tables
Large Whiteboards
Private Desks (w/ CraveLab Private Desk Membership)
Meeting Rooms Available


Join or login to comment.

  • Jesus T.

    Speaker was very informative and had great insight

    December 14, 2012

  • Lee D.

    I really felt like I learned a lot from the presentation on giving a pitch tonight. A ton of practical knowledge and wisdom that I will use. Thank you

    December 13, 2012

  • Sean L.

    Insightful and extremely helpful presentation.

    1 · December 13, 2012

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