This session will cover definition of a brand, all the analytics metrics and how this applies online. Several tools will be presented to evaluate online performance including keyword analysis, segmentation, tips on ad copy writing, search advertising and the structure of the account.
Highlights of the Session
1. What you need to know about your online presence
2. How does online advertising fit within your business
3. What measurements and criteria do you need to apply to your business from an online perspective
4. How does search advertising work
5. Google Analytics and Google Adwords for the Digital Marketer.
Elias Dabbas is an online marketing professional, experienced in managing online portals with a focus on content / media sites. He is a Google Adwords Certified Professional and specializes in SEM, SEO, and Analytics.