Defining a Successful Digital Strategy for Your Business


The changing landscape and platforms available for marketers these days can be overwhelming.  Explore options to create an integrated digital marketing strategy that is simple, affordable and doable for any business.

Key Discussion Points

•  Choice of platforms: mobile, web, responsive which platforms matter to my business?

•  Create a digital marketing plan that yields results!

•  Forget Social Media and first things first…

•  Invest and don't regret.  

 Speakers Profile

Alexander Rauser has over 15 years of experience in the digital media industry with both a creative and a technical background.  He studied media engineering in Germany with a double major in online and offline media.  In 2010, he founded Prototype, a fully-fledged digital agency, working with international and regional brands.

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  • Gautham N

    It is very important to learn from the experiences of others, the stumbles and challenges faced by entrepreneurs before they met success . FailCon is a one-day conference for technology entrepreneurs, investors, developers and designers to study their own and others' failures and prepare for success.

    June 30, 2014

  • Ashfaq

    Why is the event schedule during working hours why not after 5?

    June 15, 2014

  • Pankaj J.

    Bloody hell I am at DIC bldg3 as my calendar store this meetup over here an now I am checking on website it's showing in In5 knowledge Village first I got parking with such a pain in middle of hot afternoon and over and above I am going to miss the event because the meetup meeting request and actual locations are different pls cancel this meeting and reschedule properly

    June 16, 2014

    • in5 - Innovation H.

      We apologize for the mix up. Inconvenience caused to you is extremely regretted.

      June 16, 2014

  • Nada Al G.

    Can you please clarify the location? Any landmarks? Where exactly in Dubai Knowledge Village? as I'm not very familiar with the area. Thanks!

    June 14, 2014

    • Nada Al G.

      Actually I had checked the location map prior to posting my comment. So I was asking for more clarification or assistance with a landmark. I'm certain that a more detailed reply to our inquiries about the location would attract more attendees to your event, as it would make it easier for us to make the decision to attend. Thanks anyway, I might consider attending future events with your group.

      June 15, 2014

    • in5 - Innovation H.

      Sorry about any inconvenience caused to you. Your feedback is noted and will surely be implemented in future.

      June 16, 2014

  • Michael G.

    What type and size of audience will be attending and how many have registered already?

    June 9, 2014


    Can you please clarify the location? Any landmarks? Where exactly in Dubai Knowledge Village?

    June 14, 2014

  • Salim A.

    I m working in Levtech as an intern so I was looking forward for the exposer to the above topic

    June 15, 2014

  • in5 - Innovation H.


    Please check the website for the Location Map.

    June 15, 2014

  • Nada Al G.

    Is this event free of charge?

    June 1, 2014

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