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Becoming Media Savvy: Media Releases, Media Kits, Media Rooms, & General PR Tips

Publicity is the act of getting unpaid media to pay attention, write you up, point to you, run a picture, make a commotion. Sometimes publicity is helpful, and good publicity is always good for your ego.

But it’s not PR.

PR is the strategic crafting of your story. It’s the focused examination of your interactions and tactics and products and pricing that, when combined, determine how people talk about you and what they say.

Every author needs BOTH.

This session will examine publicity and PR, because in order to get good publicity, you've got to have a great PR campaign: good messaging, a great story, a worthy cause, and passion to promote them.

We'll be discussing:

• How to draft a media release that generates media interest

• How to build a media list

• Why a media kit is an important tool in your marketing toolbox

• Things to include in your website's media room

• How article marketing differs from news release writing


There's no fee to attend. Please just be a gracious guest and plan to purchase at least one beverage. We will order off the menu with a dedicated server; each person will pay his/her own tab.

Join or login to comment.

  • Lewis H.

    A good informative presentation. Comments from the group were appreciated for further explanation. Will begin applying some of what I've learned.

    1 · May 10, 2014

  • Lesley S.

    It was as usual so worthwhile. Laura does a great job of helping us wend our way through what seems a puzzling maze. Thanks! Good to see all the enthusiastic writers.

    1 · May 10, 2014

  • Robert S.

    Another valuable session about the business side of writing. Especially appreciated the info on media kit and media room.

    1 · May 10, 2014

  • Beth Scott K.

    Excellent! Informative and great discussions! Your idea to have "the speaker" hold a visible item was helpful in keeping the chatter down, IMO.

    1 · May 10, 2014

  • Barbara C.

    Good explanation of the media/PR aspect of book publishing. Conversation and tips from other participants were very useful.

    1 · May 10, 2014

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