February 28, 2013 · 6:30 PM
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Social networks are a great communication medium but they provide an even bigger opportunity via the rich data they have about consumers. But acquiring, storing and processing social data presents a new set of challenges both from a business and technical perspective.
On the business side it provides a new set of marketing opportunities where this data could be used for marketing and making business decisions. On the technical side, managing massive amounts of structured and unstructured data that is truly a graph of connections creates challenges.
Join us to learn more about the tricks of this trade.
CalmSea transforms isolated silos of consumer data, across social media, email, web traffic and enterprise CRM, into a single, interconnected, dynamic interest graph of connections between people, their interests and their intent. We help leading brands personalize and customize cross-channel interactions with their customers at scale. CalmSea was founded by a world-class team of big-data, SaaS, retail and segmentation experts from DemandTec, Oracle, Siebel and BlueMartini.
Special thanks to Barbara Strickland of First Meeting Place for hosting us at their Pleasanton offices near the Stoneridge Mall. As always, we will start at 6:30 with Pizza and drinks and discussions begins at 7pm..
So, RSVP now and stay tuned for more details.
Happy Valentines Day and Presidents Day.
See you soon.