Product Management is Not Optional - August ELSIG Event with Rich Mironov

  • August 21, 2014 · 6:30 PM
  • This location is shown only to members

TITLE: Product Management is Not Optional

The focus of product management is doing the right things; the focus of engineering is doing those things right.  Together, we're responsible for defining and building products that customers love and pay for.

Missing or mis-aligned product management (product ownership) can manifest itself through high interrupt rates, unstable backlogs, incomplete user stories/requirements, and poor team understanding of customer problems.  Or building and shipping underwhelming products.

We'll map out the essentials of tech product management, identify engineering-side symptoms of weak product processes, talk about why roadmaps/backlogs are so politically complex, and find ways for all of us to collaborate more closely. 

SPEAKER: Rich Mironov

About the Speaker:

Rich Mironov is a veteran of six tech start-ups (including as founder/CEO and VP Products) and CEO of Mironov Consulting. Since 2006, he’s consulted/mentored product teams at more than 75 large and small technology companies. He wrote “The Art of Product Management,” and has been blogging about products since 2001. He founded the first Product Camps, chaired the first product owner/manager tracks at the annual Agile conference, and speaks/teaches widely on product strategy, agile, entrepreneurship and product management organizations.

Rich has served on the SVPMA board and guest-lectured at many business schools (Haas, MIT, Dublin Institute of Technology, Stanford, Santa Clara...).  He has an M.B.A. from Stanford and a B.S. Physics from Yale.

Snack and Beverage Sponsor: Steve Hogan with Tech-Rx

The Cure for Tech Companies in Trouble

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For troubled companies, Micro Private Equity™ from Tech-Rx offers alternatives unavailable elsewhere. Early-stage companies with concerns are encouraged to contact us for a confidential assessment at no cost or obligation to them.

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To learn more, visit

ONGOING MANAGEMENT SPONSOR: Project Connections is our EL SIG Management Sponsor. is dedicated to practically and affordably supporting individuals as they do their jobs day-to-day and helping them grow their management abilities and careers. We also provide management development and support resources to organizations, through group subscriptions, methodology content licenses, on-demand virtual training programs, virtual coaching, and more - all to help managers improve how critical project work gets done, and to help grow the capabilities of everyone on their staffs and teams.

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6:15 - 7:00 Early arrival recommended!
6:30 - 7:00 Registration / Checkin
6:30 - 7:00 Enjoy wine, beer, cheese, fruit, snacks, pizza, soda and networking
6:31 - 6:59 Engineering Leadership Peer-2-Peer Roundtable
7:00 - 7:10 Introduction and opening announcements
7:10 - 8:25 Keynote and Q&A
8:25 - 8:30 Closing announcements
8:30 - 8:45 Informal networking and followup Q&A
8:45 - 8:50 Clean up - please leave the room beautiful
8:50 - 9:00 Clear the room & have a safe trip home!

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  • Anjan T.

    I am looking forward to learning about consequences of optional Product Management ...

    August 21

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