Digitally Connecting to New Customers EPI Alumni Workshop

  • April 22, 2013 · 6:30 PM
  • This location is shown only to members

EPI Alumni Board and The Center for Urban  Entrepreneurship & Economic Development (CUEED) Presents Digitally Connecting to New Customers April 22,2013 at Rutgers Business School, located at 1 Washington Park, Newark, NJ, Room 464, 6:30-8:30pm

EPI™ Alumni and The Center for Urban Entrepreneurship & Economic Development(CUEED) Presents: Digitally Connecting to New Customers

Not sure how to start connecting to people with social media. Think it will taketoo much time? Not sure of the benefits to your company.

This workshop will give you the tools to start connecting to current and new customers in both the social media and mobile digital world.
In this workshop we'll discuss the following digital topics:

  • Which social media platform is best for me?
  • Best ways to increase fans* Three ways to engage customer interaction* Best practices to get your fans sharing* Mining gold from LinkedIn
  • Advantages to mobile advertising
  • How to buy mobile advertising* Determining return on investment

Agenda: Our own Todd Sayles and Melody Franklin will lead the workshop. You will also run through a mock promotion for your own business. Only workshop participants will receive the Quick Flow Social Media worksheet, so make sure you're there.

Todd Sayles' Bio:
Todd Sayles has been developing integrated marketing campaigns since starting his career in 1999 at CB Richard Ellis. He is the Principal of Creative Mind Consulting Group, a marketing and digital design agency located in Roseland, NJ.His company has created marketing programs for organizations including CBRE,Jones Lang LaSalle, Caribbean Export, Philips International and Sovena USA. One client’s social campaign netted 700 new fans in a week. Another client’s online advertising increased hits to a website from 14 to over 200 in one day. Hisc ompany also creates tweets for a major sports league to engage players in the league.


Melody Franklin's Bio:
Melody Franklin is a professional Brand and Digital Strategist with expertise creating awareness and separation through creative out-of-the-box marketing programs. As founder and CEO of The Execution Group (TEG) a full service Marketing Communications and Advertising agency, she specializes in digital marketing with emphasis on local social media, social websites, Facebook makeovers, social media smart systems, content /reputation management and more.Melody’s more than 20 years of progressive marketing experience has enabled herto be retained by fortune 500 corporations, modest mom & pops as well as non-profit organizations to significantly impact profitability and growth objectives.

Awesome Networking opportunity at this meeting. Door prizes given out. Refreshments will be served.

Click here to enter to win a Kindle Fire or social media management Hootsuite Account for one year.

Join or login to comment.

  • Todd S.

    No problem. Glad to catch back up with you as well Donna.

    April 24, 2013

  • Donna F.

    Thanks Todd and Melody for a wonderful and informative evening.

    1 · April 23, 2013

  • Todd S.

    Had a lot of fun connecting with everyone.

    April 22, 2013

  • Vaughn T.

    Will be bringing a guest Michelle Demarest

    April 22, 2013

  • Esther P.

    And I am bringing the food!

    April 19, 2013

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