The new year is upon, with new resolutions to get your product to market! To kick it off right, our next meetup will discuss the dreaded "M" word, Marketing. In working with hundreds of clients over the years, the main indicator to success that I've consistently seen has been the startup's focus towards and understanding of marketing (I'll tell you the second main indicator at the event). So you won't want to miss this month's talk from Aaron Schwartz, who went from[masked] watches in the virtual tick of a second-hand, about how to strategically get to market on a shoestring.
7:00 - 7:30 Networking: with pizza and beer
7:30 - 8:15 Aaron Schwartz - Bootstrapping on a Budget
Ever wonder how to actually bootstrap a startup? Aaron started Modify with a budget of $1,000, and surpassed $500k revenue in the company's 2nd full year. He'll discuss how they built their social following, got into Best Buy, and chose their channels. For those of you who have read the work of Steve Blank and Eric Ries, a lot of Modify's success is attributable to the principles of Customer Discovery and the Lean Startup.
8:15 - 8:45 Demos: 2 min's intros from attendees who want to announce their product or service. Feel free to bring a prototype, but beyond your prototype, just you and a microphone to keep things moving.
8:45 - 9:30 Networking