Imagine a place where every step you take in your business is forward. That's Jeff Jochum's world, and he'll show us how we can make that our world, too. Recently, Jeff founded Startup-Strategy, a company dedicated to helping every photographer business learn to succeed using goal-based strategies. At the next SMUG, Jeff will show us some of the ways we can use these powerful concepts to gain some clarity about how to turbo-charge our businesses.

Bottom line: This is a business-centric presentation, so you can leave your cameras at home. And, come prepared to have your tree shaken, because Jeff's is a pretty straight-shooter and won't pull any punches if it'll help you get clear on how to better succeed. As Jeff says, "Clarity is the new black."

Organizer's Note: "I recently attended an invitation-only Startup-Strategy event where Jeff challenged everyone to rethink how we do business as photographers. Jeff's driven, experienced perspective helped me hone in on how to set and execute unique goals for my business in order to be relevant in todays ultra-competitive photography industry and well beyond. Jeff challenged us to stretch out of our comfort zones in order grow in our photography businesses. - Peter Garr" I second Peter's comment as i attended this workshop also.

We will also be fortunate that Jeff will lead a workshop the next day on "Selling to the Millennial Bride". As soon as i heard he was offering this in a few cities across the country i knew he had to come to us, i was able to convince him to come out and share with us. We are offering two sessions, a morning one and an evening one for those who work during the day. More details here:
AM
http://www.meetup.com...
PM
http://www.meetup.com...

About Jeff Jochum

http://www.jeffjochum...

For over 20 years, Jeff Jochum enjoyed continued success in the computer technology industry. Today, he is a sought-after Community Builder & Marketing Strategist and has most recently been the Chief Marketing Officer at SmugMug.com. Jeff began his technology career in 1985, when he founded SuccessWare, Inc., a contract-driven software developer, specializing in advanced database systems.

In 1990, he successfully leveraged the company's professional services business into a dominant software publisher, increasing product sales revenue to more than $25 million in just over three years. In 1994, it was acquired by Luxent Corp., where Jeff served as SVP until 1997, tripling annualized U.S. revenues in the first year, including asset licensing to Computer Associates, Microsoft, Fedex and Palm Computing.

Since then, Jeff has been fortunate to hold senior executive positions working with amazing teams at many successful technology startups, including as CMO at deviantART.com (top 100 website in the world); SVP Marketing at Pictage.com (sold to Apax for $29 million in 2006); CEO at Drake-Certivo; and VP International Operations at Homestore.com (now Move.com). He also co-founded EBZ International, Inc., creator of 'eBIZ in a BOX' - 1999's best-selling e-commerce website development & hosting product.

Jeff’s motto for success? Go Get 'Em

A SMUG is a place where you can learn, teach and meet up with other photographers who share your passion. It's also how we can tell you what's happening in our world and discover what's happening in yours. SMUGs are a great way to connect with other photographers and add a few weapons to your creative arsenal.

OPEN TO ALL PHOTOGRAPHERS
YOU DO NOT NEED TO BE A SMUGMUG MEMBER
NO CHARGE