please register & pay at: https://katherinessocial.eventbrite.com/
Already got a Facebook brand page and Twitter? But not sure how to think about your efforts there to generate return? Join experienced social media strategist Katherine Mancuso for tips the pros use to think strategically about social media as a marketing and sales channel.
In this workshop you will learn: 1) How to identify your goals in being on social media, your audience, and your brand voice 2) 3 different types of social media posts: Curation, Creation, Commentary 3) Overview of current social media platforms (Facebook, Twitter, YouTube, Pinterest, & more) & their demographics 4) Community recognition / contests / engagement 5) Measurement, conversions/funnels, and value.