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Thinking Strategically about Social Media

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Already got a Facebook brand page and Twitter? But not sure how to think about your efforts there to generate return? Join experienced social media strategist Katherine Mancuso for tips the pros use to think strategically about social media as a marketing and sales channel.

In this workshop you will learn: 1) How to identify your goals in being on social media, your audience, and your brand voice 2) 3 different types of social media posts: Curation, Creation, Commentary 3) Overview of current social media platforms (Facebook, Twitter, YouTube, Pinterest, & more) & their demographics 4) Community recognition / contests / engagement 5) Measurement, conversions/funnels, and value.

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  • Kim S

    Yikes, $30 is a bit out of my price range right now, I will also be late, and do not want to miss out on all the info. Thurdays nights I cannot make it at 6:00 pm.

    February 16, 2014

  • Kim S

    Hmm, I work until 6 pm in El Cerrito, so that means I arrive at 6:45 barring heavy that too late to join?

    February 14, 2014

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