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Design Talk - Beautiful is Not Enough

Apple's products have been the inspiration for many aspiring designers. Many folks say that their products are "beautiful". But what does that really mean?

Speaker: Vu Nguyen,

About Vu:

Known for his highly analytical approach to design and most recently as the Director of Design at INRIX Consumer Mobile, Vu is a respected UX designer in the design community. He started his career at The New York Times, where he won multiple design awards for projects that he researched, designed and built. He then led design teams at, and INRIX. Vu has expansive knowledge in news and media, e-commerce and mobile applications. His content-driven, user-focused and systematic
approach to product design has helped many major technology corporations reinvent their products.  You can read his thoughts on design at



User experience design is a combination of visual  aesthetic, ease of use, and human psychology. Yes, the first part really matters. However, the latter two elements are far too often ignored when people think about the design of a product.

In this talk, I will try to scratch the surface on how they play into design and people's perception of "beauty".

7:00 - 7:30 Sign in and networking
7:30 - 8:30 Presentation and Q&A
8:30 - 9:00 Networking

If you're a current paying member of Eastside Incubator, please email me ( _at_ to sign up.

Come learn and ask an expert your design questions.  See you on 11/14.


This event is sponsored by Geekology.

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  • Matt D.

    I just processed everybody's refund. It should show up in your account soon. If you do not get it by next weekend, please let me know. Thanks for your patience:)

    November 16, 2013

  • Richard E.

    Good call on rescheduling - looking forward to seeing the talk next year.

    November 14, 2013

  • Mei L.

    CANCELED!!! - Design Talk (Beautiful is Not Enough)

    Sorry about this last-minute cancellation. Our speaker's kid is in the emergency room.

    We'll refund your event fee.

    Sorry about any inconvenience.

    November 14, 2013

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