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How to put your customer in center of the sales process: Brian & Peter, Tellwise

Topic: Create customer centric selling for your start-up.

Today's selling process is evolving with technology and new channels of media. Do you understand all the ways available for you to sell? Do you know how to put your customer in center in your sales process? Learn from two sales professional with combined experience of 45  years in sales.

Presenter 1: Peter Noble 

Over 25 years of winning results and senior executive leadership building strong sales organizations with market leaders such as Xerox, Gartner and Vertafore. 

Presenter 2: Brian Neirby

With over 20 years as a serial seller, Brian will share with you his learnings over the past twenty years.


In todays sales environment it's critical that sellers improve their sales performance by using a unique approach of focusing on the buyer experience.  Your buyers receive on average 105 emails per day, and 96% of cold calls go unreturned. Selling is not taking orders, it's interacting with your prospects and leads in a very personal manner at scale. There are a lot of studies and stats available on how the modern B2B buyer has changed (self service, more informed, multi-device) that is making life difficult for sales organizations.  Sellers must meet buyers in their new domain and create immersive experience for them that operates across devices and channels.  Using social channels including LInkedIn, Twitter, Facebook are all new vehicles to reach your prospects. Buyers have more resources available to them more than every, how are you distinguishing yourself from your competitors. Assuming your technology will sell itself is a very dangerous assumption. 

 CEO Series fee is $5/person. Thanks to the CEO Series sponsor Payboard - an email service that increases revenues from existing customers.


7:00 - 7:30 - Sign-in and networking 
7:30 - 8:30 - Presentation and Q&A 
8:30 - 9:00 - Networking

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