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CTO Series - UI isn't UX -- Why Your Startup Needs to Think about UX on Day One

You've started a company and you have a much longer list of things to do than you have time for. This is the life of the startup. So, you postpone everything you can -- optimizations, cleanup, real servers, pretty icons, and, of course, getting the user experience (UX) right. You can always add those things later.

It's a common misconception -- at both startups and big companies -- that you can deal with the UX later, after you have a working product. But it's simply not true. Some people think they can build mockups or wireframes or the equivalent and test their UX there, but this isn't much better.

In this talk, Roy will talk about what your UX really is, why you need to think about it from the beginning, and how to do so. He would present the one true way to design your UX if there was one. He'll also discuss some of the top mistakes you should avoid.

Speaker - Roy Leban, Founder & CEO, Puzzazz

About the speaker -

Roy Leban is the founder of Puzzazz, a puzzle technology company. In 2012, Puzzazz launched the first puzzle store for iOS which allows people to buy and solve all types of puzzles on their digital devices. The store features more than 30 puzzle ebooks from world-class authors, with puzzles ranging from crosswords to logic puzzles to mysteries.

Before Puzzazz, Roy was the founder or principal employee at seven previous startup companies, including ones sold to Ashton-Tate, AT&T, and the Charter Fund.

An expert at building highly usable and highly scalable software and technology-based systems, Roy's experience and expertise encompass everything from user experience and user interface design to architecture, algorithms, and implementation. Roy has shipped more than twenty commercial products and services, including groundbreaking products in desktop productivity, word processing, tablet computers, web publishing, and educational software. He has provided user experience and development consulting services to a variety of companies, ranging from Fortune 500 companies to small startup companies.

Roy serves as a mentor and advisor to a number of Seattle area entrepreneurs and startups. An avid supporter of the startup community, Roy is also the creator of SeattleTechCalendar and SeattleTechWiki, the shared, community-owned resources for the Seattle-area high-tech community. He has previously given talks at Startup Weekend, Microsoft, Google, StartPad, Ignite, MacHack, and the Hackers conference.


7:00 - 7:30: Sign in and networking
7:30 - 8:30: Presentation and Q&A
8:30 - 9:00: Networking


The CTO series is designed for current and prospective startup CTOs. We will bring in current CTOs and CTO service providers who can talk to the key issues faced by a modern-day CTO. The presentations typically last a half hour, so there is plenty of opportunity to network with other current and future startup CTOs (and a couple of CEO-oriented types who are trying to get smart on the other side of the business).

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Your organizer's refund policy for CTO Series - UI isn't UX -- Why Your Startup Needs to Think about UX on Day One

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