Workshop in Internet Marketing for Scottish Internet Start-ups

If your a start-up executive, founder, or marketer of a new internet venture that intend to grow globally within the next three years or you know someone who is then check out the workshop led by Sean Ellis, Internet Marketing Start-up Consultant, 12and6 Inc.
Find details and see if you meet the requirements at and
Applicants must sign up for the workshop at the Eventbrite page set up at http://seanellis09.ev...

Thursday 29 0ctober 2009

Room 8.02, Appleton Tower

School of Informatics
University of Edinburgh

10:00 – 10:15 Coffee and Tea
10:15 – 13:00 Seminar – First Half
13.00-14.00 Lunch
14.00-16.00 Seminar – Second Half
16.00 End

Note: Space is limited to 15 participants

WORKSHOP CONTENT
Each 5 hour workshop will cover the following:

a) From early traction to a million plus users, a start-up
customer development framework for building a passionate,
profitable customer base.
b) Positioning for the best market for your product.
c) Your marketing metrics and how best to use them
d) Building scalable customer acquisition campaigns
- Budgeting
- Discovering effective tactics
- Managing growth and hitting targets

REQUIREMENTS FOR APPLICANTS
a) Applicants must choose one day or the other, and plan to
stay throughout the entire session. Both the Thursday and
Friday sessions will be the same.

b) Applicants must be start-up executives,
founders, or marketers of new internet ventures that intend to
grow globally within the next three years. No more than two
people from any one company can attend.

c) Applicants must belong to firms or intend
to start firms that are based in the Country of Scotland

d) Preference will be given to those
applicants from early stage, potentially high growth internet
start-ups

Pre-Seminar Assignments

Participants will be required to complete two assignments
before attending the seminar:

1. Participants must read all of the blog entries from Sean Ellis in his start-up marketing blog over the past 2 years. It will be assumed that participants have read and know this information, the seminar will be more advanced than the content of the blog. This information will form a basis of understanding. Sean’s blog is located here: http://startup-market....

2. Participants must survey their current or intended
customer bases using Sean’s free “Customer development survey
template”. This will be distributed beforehand. The results of
this survey will be analyzed and used during the seminar.

About the Workhop Leader, Sean Ellis

Sean Ellis led marketing from launch through NASDAQ IPO filings
at both

LogMeIn and Uproar and later helped bring Xobni to market as
Interim VP

Marketing. Sean currently lives and works in Silicon Valley.

He is now founder and principal at 12in6 Inc., a firm that
works with

CEOs at select venture capital-backed start-ups (such as
Eventbrite and Sequoia-backed

Dropbox) to transition into high growth companies. 12in6's low
burn,

Metrics-driven approach helps internet start-ups achieve the
critical success

milestones needed to reach their full growth potential