Creating the Social Enterprise

Please book free tickets at http://foote.eventbrite.com/

Masterclass from Informatics Ventures for Social Enterprise
Entrepreneurs in Scotland

Sean Foote, General Partner, Labrador Ventures; Adjunct
Professor, Haas School of Business, University of California-
Berkeley

This interactive seminar will be led by Sean Foote, a venture
capitalist from Silicon Valley, who also is involved in
microfinance and teaches a course on such at the University of
California-Berkeley in the Haas School of Business. The format
will include an overview of the social enterprise start-up, and
what makes it different than the usual for-profit business
start-up venture. Different segments will be addressed,
including the growing microfinance sector. Sean will review a
couple of cases for comparison purposes, including Kiva www.
kiva.org, which has just surpassed $100 million in microloans
http://www.techcrunch.com/2009/11/01/four-years-after-founding-kiva-hits-100-million-in-microloans/. From there the discourse will surround particular issues and impediments faced by the social enterprise entrepreneurs that are attending the session.

Schedule for Thursday 03 December 2009:
13.00 - 14.00 Lunch and Networking
14.00 Seminar Starts
16.00 - 16.15 Coffee break
16.15 - 17.30 Seminar 2nd half
17.30 End

Limited to 15 participants. Maximum of two people per
organizaton. Lunch will be served as will coffee. There is no
charge for qualifying social enterprises. Qualifying start-ups
must be based in Scotland and have plans to internationalize
within the next few years. Note: Please come to discuss the
challenges to starting or growing your social enterprise.
Also, please read the Kiva case from the University of
California-Berkeley before attending. Organizer Danny Helson of
Informatics Ventures dhelson@inf.ed.ac.uk will provde a copy
to you.

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Sean Foote, Labrador Ventures

http://www.labrador.com/team_sean.html

Sean Foote, Haas School of Business, University of California
Berkeley
http://www2.haas.berkeley.edu/Faculty/foote_sean.asp

Definition of a Social Enterprise (Wikipedia)
http://en.wikipedia.org/wiki/Social_enterprise

Global Social Enterprise Competition at the University of
California Berkeley
http://entrepreneurship.berkeley.edu/business_competitions/gsvc.html

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ABOUT SEAN FOOTE

Sean Foote has been a venture capitalist investing in early
stage companies since 1998, including cleantech companies
Solaicx and Integrated Photovoltaics, SaaS company Green Border
(sold to Google), and materials companies Eoplex Technologies
and Integrated Materials, Inc. Previously, Sean was a
management consultant with Boston Consulting Group and a
systems engineer for AT&T Bell Laboratories.

He is philanthropically interested in microfinance, serving as
board member of Silicon Valley Microfinance Network and a
Trustee of Freedom From Hunger, as well as education, as co-
founder of Community Promise ("You graduate high school, we'll
pay your California college tuition"). He is Chairman of the
Development Council of Entrepreneurs Foundation, a non-profit
organization that engages high growth companies in corporate
citizenship and philanthropic efforts, and sits on the Advisory
Board of Silicon Valley Bank's Private Client Services.

Sean is on the Professional Faculty of the University of
California-Berkeley's Haas School of Business where he teaches
two courses: Venture Capital & Private Equity, one of the most
highly sought classes at the school, and Microfinance, which is
simulcast to over 30 college campuses around the world,
including 13 of the top 20 U.S. MBA programs.

Sean received his undergraduate degree in Electrical
Engineering from the University of Missouri Rolla (1988), and
his MBA from the University of Virginia's Darden Graduate
School of Business (1993), where he received the Shermett Award
granted to the top 3% of students. He is a middling
singer/songwriter (www.myspace.com/seanfoote) and an avid
triathlete and sailor.

If your a start-up executive, founder, or marketer of a new internet venture that intend to grow globally within the next three years or you know someone who is then check out the workshop led by Sean Ellis, Internet Marketing Start-up Consultant, 12and6 Inc.
Find details and see if you meet the requirements at and
Applicants must sign up for the workshop at the Eventbrite page set up at http://seanellis09.eventbrite.com
Fiday 30 0ctober 2009

Room 8.02, Appleton Tower

School of Informatics
University of Edinburgh

10:00 – 10:15 Coffee and Tea
10:15 – 13:00 Seminar – First Half
13.00-14.00 Lunch
14.00-16.00 Seminar – Second Half
16.00 End

Note: Space is limited to 15 participants

WORKSHOP CONTENT
Each 5 hour workshop will cover the following:

a) From early traction to a million plus users, a start-up
customer development framework for building a passionate,
profitable customer base.
b) Positioning for the best market for your product.
c) Your marketing metrics and how best to use them
d) Building scalable customer acquisition campaigns
- Budgeting
- Discovering effective tactics
- Managing growth and hitting targets

REQUIREMENTS FOR APPLICANTS
a) Applicants must choose one day or the other, and plan to
stay throughout the entire session. Both the Thursday and
Friday sessions will be the same.

b) Applicants must be start-up executives,
founders, or marketers of new internet ventures that intend to
grow globally within the next three years. No more than two
people from any one company can attend.

c) Applicants must belong to firms or intend
to start firms that are based in the Country of Scotland

d) Preference will be given to those
applicants from early stage, potentially high growth internet
start-ups

Pre-Seminar Assignments

Participants will be required to complete two assignments
before attending the seminar:

1. Participants must read all of the blog entries from Sean Ellis in his start-up marketing blog over the past 2 years. It will be assumed that participants have read and know this information, the seminar will be more advanced than the content of the blog. This information will form a basis of understanding. Sean’s blog is located here: http://startup-marketing.com/

2. Participants must survey their current or intended
customer bases using Sean’s free “Customer development survey
template”. This will be distributed beforehand. The results of
this survey will be analyzed and used during the seminar.

About the Workhop Leader, Sean Ellis

Sean Ellis led marketing from launch through NASDAQ IPO filings
at both

LogMeIn and Uproar and later helped bring Xobni to market as
Interim VP

Marketing. Sean currently lives and works in Silicon Valley.

He is now founder and principal at 12in6 Inc., a firm that
works with

CEOs at select venture capital-backed start-ups (such as
Eventbrite and Sequoia-backed

Dropbox) to transition into high growth companies. 12in6's low
burn,

Metrics-driven approach helps internet start-ups achieve the
critical success

milestones needed to reach their full growth potential

In this Silicon Valley Speaker Series talk by internet marketing consultant Sean Ellis, he will discuss the start of internet marketing specifically for start-ups. How can one use metrics to take a scientific approach to maximize the results of your online marketing push? What are the key things a good marketer has to understand, know, and do? Come and learn how it is done in the Valley.

About Sean Ellis

Sean Ellis led marketing from launch through NASDAQ IPO filings at both LogMeIn and Uproar and later helped bring Xobni to market as Interim VP Marketing. He is now founder and principal at 12in6 Inc., a firm that works with CEOs at select VC backed startups (such as Eventbrite and Sequoia Capital-backed Dropbox) to transition into high growth companies. 12in6's low burn, metrics driven approach helps start-ups achieve the critical success milestones needed to reach their full growth potential.

Our next meetup is all about relaxing away from the keyboard and enjoying some great live music. We're inviting members to meetup at the Edinburgh Twestival 2009. Where else can you see 4 very different live acts at a great venue for £7, and the money goes to CLIC Sargent which is Scotland's leading children's cancer charity.

More details and buy tickets at edinburgh.twestival.com

This month Donnacha will be talking about acquiring, managing and protecting domain names.

How Safe is Your Domain? - Five Dirty Secrets of the Domain Name System.

This talk will cover the basics of how to acquire and safeguard your domain name, but also reveal five things you need to know before you waste time, money and energy building a business around any domain name. Think you own your domain name? Think again.

Hopefully see you all there.

Nigel