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An Introduction to Usability and User Experience - a talk by User Vision

In the online space, creating a good user experience (UX) is critical to commercial success. Every barrier you put on your visitor’s path to purchase loses you money. Even if there are no barriers you need to persuade them to follow the path you want them to.  The good news is that evidence-based user-centred design mitigates those barriers, helping businesses maximise their profitability.

So how can you implement good usability in your digital projects? Chris Rourke, MD of UX specialists User Vision will take us through some key principles, examples and case studies that demonstrate the importance and power of usability, persuasion and user experience. He will then offer up some practical tips on how you can integrate user experience methods to make your projects more successful.

Not convinced? Here's a couple of fun facts:

A typical return is anywhere between £10 and £100 for every £1 spent on usability [Compuware: Usability is Good Business]

Fortune 1000 companies each spend an average of $2million per year on site redesigns, without knowing if the redesign made the site easier to use [Forrester Research]

So haste ye along to this corker of an event! There will be networking afterwards, with free beer and wine.

Join or login to comment.

  • A former member
    A former member

    Great talk, great handout as well.

    January 6, 2014

  • nicola d.

    Running late but I'm coming!

    December 4, 2013

  • Damien

    Do not hesitate to get in touch if we are of any help!

    December 3, 2013

  • A former member
    A former member

    Can't make it as I am pitching at @eSpark - will be at the next (hopefully)!

    December 3, 2013

  • Veronica

    Looking forward to that...

    November 28, 2013

  • A former member
    A former member

    I hope I don't come away from this convinced that our site is rubbish.

    November 21, 2013

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