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Social Media Experts: How can you use social media to promote your business?

Hosted by the Entrepreneurship Club

Contact: Jo Young ([masked] )

Speakers: Adam Gordon (Gordon BDM Ltd and Social Media Search Ltd), Colin Gilchrist (The Social Tailor)

Two social media experts, Adam Gordon and Colin Gilchrist, will give talks followed by a Q & A session. The talks will be followed by a wine and networking reception.

Adam Gordon, Gordon BDM

Adam runs two companies (Gordon BDM and Social Media Search) and one major initiative (the premiere LinkedIn Group for Scots - Cognisance). Gordon BDM works with clients to create sales, marketing, communication or related opportunities using LinkedIn and other innovative channels. Previously, he worked in BD, marketing and consulting roles with PricewaterhouseCoopers and Euro RSCG. He has qualifications from the Chartered Institute of Marketing and the American Board of NLP.

Adam undertakes regular speaking assignments about LinkedIn, professional networking, business development and marketing. In the recent past he has done so for ACCA, ICAEW, WS Society, RBS, PM Forum, EA Consulting Group, WPP, BDO, Marketing Industry Network, jfdi, Hospitality Industry Trust and Junior Chamber International. 

Colin Gilchrist, The Social Tailor

Gilchrist studied fashion design and was latterly a Buyer for Burberry (2000). He is an experienced digital marketing professional who delivers web project management, social media strategy planning and training to businesses in the UK, Europe and the US. He has worked with local charities to multi-national PLC’s with the soul aim to make those businesses understand how to better integrate social media tools to bring increased productivity, greater sales and happier cared for customers. In every case Gilchrist has worked as the mediator between the existing advertising agency and the inhouse marketing team to ensure there is complete integration with any and all marketing activity.

By using social media and online marketing in 9 weeks Gilchrist turned a £35,000 marketing budget into sales of £1.2m. The nickname “social tailor” was awarded Gilchrist by a colleague – who learnt of his background in fashion design and his passion for social media back in 2005.

Gilchrist is personally retained by advertising, marketing and brand agencies to provide consultancy and seminars for groups such as the ESPC NESTA, Edinburgh City Council and the Business Gateway.

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  • Joanna Y.

    Typo alert "future"...

    January 24, 2012

  • Joanna Y.

    Hi All,

    I'm glad you enjoyed our Entrepreneurship Club event last week! Eliza kindly agreed to help publicise our event via the Internet Marketing Meetup group so that's why we were listed here. :)

    In terms of futer social media events: I'm thinking of running another one at some point in the spring/summer. Maybe a half-day long event? Any suggestions would be welcome - please post them on our Facebook page:

    https://www.facebook.com/groups/105150639516902/

    Best wishes,
    Jo
    (E Club)

    January 24, 2012

  • Veronika D.

    Hi Jo/Adam,
    are you planning to do a similar meet up soon? I've just joined the group and the feedback you had from your most recent talk looks great.

    January 22, 2012

  • Ewan M.

    One thing I think I'd have added would've been to talk more about the importance of a content plan. Relentlessly publishing & sharing can be a resource-hog. Investing time early on in creating a plan is a very effective way of reducing that burden.

    On a separate note, I'd highly recommend becoming a regular reader of Social Media Examiner. Today's post: "Can Social Media Actually Make You Money?" http://www.socialmediaexaminer.com/can-social-media-actually-make-you-money/

    January 20, 2012

  • Stephen C.

    To some extent I agree with Rachel, though I did find the Event useful. I've been to a few UK Seminars with the same type of headline descriptions and I think we do expect more on the nitty gritty of strategy, what worked, why, and more on the nuts and bolts. Hard to do in a short time period and of course a one size fits all approach isn't credible. Be interesting to hear other people's thoughts.

    January 19, 2012

  • Mike M.

    I don't see the mystery behind LinkedIn and can't imagine why anyone would ever even think of paying someone to 'coach' them in it. If you can follow a set of instructions, you can easily build a strong profile. Read up on basic SEO and you can apply those principals if you want. You are far, far better creating great content and having that as your web calling card. LinkedIn clearly has its place, don't get me wrong, but spend more time learning & creating than worrying about LI.

    January 19, 2012

  • A former member
    A former member

    What happens when the logic used by linked-in improves? Example, from what was said last night, I COULD manipulate my profile to rank me top of the search "Panda Vet" but this would not provide good quality results for linked-in users. The same happened with google SEO,as people worked out the system, google changed the rankings to take more factors into account and so they begin to score, say, recommendations to rank results.....thus making this sort of manipulation of results much harder.

    January 19, 2012

  • Jon M.

    This was a useful event. Both speakers provided important points to consider when creating and maintaining a social media presence. I felt that it was a good combination, the implementation of social media for businesses from Colin in addition to the use of social media for personal and career development from Norma.

    Looking forward to receiving and implementing the LinkedIn whitepaper...

    January 19, 2012

  • A former member
    A former member

    When I went to the meeting last night, the coordinator (was it Jo Young?) said it was a meeting of the Edinburgh Business School 'eclub', which made me wonder whether I was in the wrong venue.

    Either way, whether through meetup or eclub - can we make use of the fact that we can all contact each other here, and help promote each other - Twitter, Klout, Facebook pages, blog .... ? If interested, how would we exchange info?

    January 19, 2012

  • A former member
    A former member

    I started my Tumblr blog today very easy to set up http://jollywollyvintage.tumblr.com/ after listening to Colin last night I am not too sure Linkedin was really relative to what I do I don't think they have a category for Kitsch but I might give it a go

    January 19, 2012

  • Rachel W.

    I didn't really get what I expected out of this talk. I had expected to learn how to convert my existing following into sales, maybe I misunderstood the title. I already follow a number of the tips Colin pointed out so was reassuring to hear that what I am doing is the along the right lines. I was impressed by his background, would be interested to hear in more details these case studies, maybe that could be a topic for further discussion? Got tips from Norma on a personal level.

    1 · January 19, 2012

  • A former member
    A former member

    Social Tailor - great presentation style, laid back & informative. Liked anectdotal examples to illustrate principles. Made sense on blogging (you control) and fact that if you want to tweet and facebook you have to be prepared to invest regular time which many do not realise - its like getting a pet - needs ongoing attention! Norma - I didnt understand her business (sounded like they have set up a Linked In Group which in itself isnt a business) but there were some useful tips on Linked In.

    January 19, 2012

  • A former member
    A former member

    I thought Colin Gilchrist spoke with authority and in a very focused and practical way.

    I will use his suggestion to survey customers and ask them for information that will then become the content for future blog posts. I felt at-one with his view that the blog (the space you control) is the centre of the business. But I was also impressed that in the Q&A he gave advice to the e-book entrepreneur to write for the big site that wanted her rather than to be a big fish in her own small site - and to simply reference the articles in her own site.

    I got less from Norma Corlette's talk because LinkedIn seemed less applicable to my needs, but on thinking about it, I have revamped my profile there and can see a way to tie up with other publishers and distributors - so hats off to her also.

    January 19, 2012

  • Ian

    Colin was great.

    January 19, 2012

  • A former member
    A former member

    Very interesting and plenty of things to do as a follow up....always a good sign.

    January 19, 2012

  • A former member
    A former member

    Not the best speakers I've heard at this group.

    January 19, 2012

  • A former member
    A former member

    This was a great event thanks for posting

    January 19, 2012

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