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Cross-channel marketing - an evening with The Herald Scotland

Title: Cross-channel marketing - an evening with The Herald Scotland Date: 630pm, Friday 17th February 2012 Location: Edinburgh Business School, Lecture Theatre 4 At our next meetup, we're joined by Jason Warnock of the Herald, Evening Times and S1 Group to discuss the relationship between online display, press and social media. As part of this discussion, we'll look at how press has evolved from media consumption, citizen journalism to advertising models and how businesses can take a more 360 degree approach to reaching audiences. Jason will be discussing some real-world examples of how these channels are interlinked and can work together to help marketing professionals promote their business. The presentation should last approximately 30 minutes with 15 minutes for Q&A. As usual, there will be net working drinks on us after the talk. Hope to see you there! Eliza & Jay

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  • Beverley T.

    I enjoyed listening to the presenter and hearing his story and that of the Herald and where it currently is and where it is going

    February 23, 2012

  • Lilly H.

    Excellent networking afterwards, very happy it's now not at a noisy pub. Well done, Jay and Eliza!

    February 18, 2012

  • Jools S.

    thought it would be more than and adv sales pitch tbh

    February 18, 2012

  • Eliza D.

    Please note: This is a free event.

    February 13, 2012

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