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CLUB-E: MARKET SEGMENTATION STRATEGY

How big could your business be? Have you ever been asked this question and had no idea how to answer it?

If you could estimate your market potential, could you make better planning decisions? Could you actually capture more sales? Would the bank or investor give you the money ?

Our February meeting will provide you with the analytical tools to help you understand

  • Creating goals and objectives in creating estimates
  • Primary demand vs. secondary demand
  • Alternative methodologies for estimating
  • What to do with the estimates you develop
  • Information resources for creating your estimates

Your Presenter

David Lurry: As the manager of Club-E’s College Park location, David is a proven analytical marketing strategist with a track record of increasing revenue and improving performance in a variety of industries. He has proven success in business analysis and environmental assessments, strategy development, and project / process management for Grady Health System, United Parcel Service, and The Georgia Center for Nonprofits, Hallmark Cards, Kaplan Higher Education and the United States Army Reserve.

David holds graduate and undergraduate business degrees from Clark Atlanta University and Western Michigan University.

This is a catered event.

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