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ExecTec - Engaged

I recently attended an industry association event on social media and at one point someone asked about twitter and if it was good for our businesses, I was shocked when the expert said no.

Over and over I hear many people talking about engagement but when in reality they are talking about getting acknowledgement and not true engagement.

The first rule of engagement is that it is about communication which is about giving and getting information. Often companies and individuals make the mistake of being solely focused on getting their message across and not on really communicating.

Just to carry the point home I thought this week we could look at some examples of companies getting out and engaging online:

American Express (@americanexpress) is quick to comment and to engage with customer both good and bad.


Sometimes engagement is about looking past the compliment and making an impression by getting involved. @starbucks has long been active in their engagement efforts and this interaction certainly make the point.


In the example below, @nike, which has numerous twitter identities to better engage with their different audiences, not only congratulates but encourages their fan to reach for the next goal which is totally in context with the brand message of Nike but also gets points for real engagement.



Showing that not only national brands but local businesses (all be it world famous) like the Beverly Hills Hotel (@BevHillsHotel) can reach out and engage.


So now that we have seen a few examples of twitter engagement let’s explore how you as individuals or on behalf of your company can make engagement work for you.

It is all about making friends, starting and maintaining relationships, having a presence that creates a real connections and the openness to communication.

We will talk about how to engage hiring managers and others during the search process to better the impression you make.

So join us as we engage in some personal engagement over some great pizza and food in Westwood.


As always, there is no better way to meet and connect with other executives then over dinner and conversation. $21 in advance via PayPal or $25 at the event gets you a full dinner, drink and the best networking around.


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