Ben Taylor on Enticify

Enticify is an e-commerce promotion platform used by clients like Best Buy. Ben will talk about Enticify, and some of the development tools and techniques he uses including automated testing with TickSpec and Fake for builds.

Ben Taylor is the software developer and part time surfer behind the bootstrapped e-commerce software Enticify. Hacking mainly in C# and F#, he also has an HGV license and is an experienced combine driver. Previously, Ben has helped great mates Microsoft and Accenture deliver cracking e-commerce solutions.

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  • Phillip T.

    Great talk from Ben, I found it really interesting to hear about the product and see how F# was used for building and acceptance testing.

    September 27, 2013

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