Topic: Position and Positioning
Description: It is not uncommon for marketing to be considered a "necessary evil" in many software and technology companies. And while it is not as easy to measure the results from marketing as it is from sales, marketing's value should not be in question. To understand how to tap into this value, this session will address the following:
· What are the key building blocks of a solid marketing program
· What is positioning and why it is important
· How to build your own positioning statement
So, if you are a non-marketing executive responsible for driving growth in your business, this session, the first in our Marketing for Non-Marketing Executives series, will provide some very practical guidelines for how marketing can help.
The session will be led by David Furth and David Levy from Leap the Pond. They have extensive experience working in the software and digital marketing industries having consulted to companies ranging in size from pure start-ups to multi-billion market leaders.