More details coming shortly, but this will be a very unique marketing Meetup. I'm inviting experts in different segments of online marketing to each present in their own area of expertise. We'll be covering search engine optimization, pay per click, email marketing & content marketing, social media, and reputation management.
This is one Meetup you won't want to miss! I will announce the speaker lineup over the coming weeks. Help spread the word and send this link to anyone who might be interested!
Speakers & Topics:
Gregory Cox, Owner of Think Around Corners
Topic: Analytics and Pay Per Click
Gregory Cox, owner of Think Around Corners, graduated from the University of California, San Diego, with formal training in Biochemistry and Neuroscience (His move into Analytics and Digital Marketing was probably a good one). He uses the past 17 years in digital to make people very happy and enlightened, principally with awesome analytics and fun examples.
What's he's presenting:
"I will be talking about large campaigns and how analytics and PPC take part in that. Because both are necessary to run a Giant Marketing Campaign."
Theresa Cifali, Social Media Guru
Topic: Social Media Marketing
Theresa Cifali hails from Westchester County, NY, is the sole proprietor of TheresaCifali™. She is the co-publisher of and Director of Social Media for Bella Crafts Quarterly, a digital magazine. She has nearly 20 years of experience working with manufacturers and retail businesses in the crafting industry.
Theresa is a seasoned designer who is also well versed in social media and emerging digital platforms. She actively uses these platforms to build genuine, dynamic communities where she can interact with individuals and promote her businesses. Theresa consults creative businesses on best practices in social media and provides management and social strategy services in addition to her already vast repertoire of business services.
Theresa is an active member of The Craft and Hobby Association’s Designer section, where she serves on the Designer Council as secretary. She is also endorsed by the Craft and Hobby Association as the CHA Expert for Social Media.
What she's presenting:
Social Media Marketing is very different from other types of marketing. It’s more about building relationships and community and less about blasting your products and services. Social media is a long-term investment, but it doesn’t have to be difficult. By having a plan and some actionable steps, it can be easily managed.
In this talk, Theresa share action steps for devising a social media strategy, information on demographics and where these groups hang out, tips for building a targeted audience, and tips for fostering engagement.
Richard Roll, Founder of ReadySetBoom.com
Topic: Reputation Management
In this presentation, Richard explains how Google merged with your business website and 5 things you must do now to take charge of your online reputation.
Richard Roll is a national speaker, best-selling author and Harvard MBA who has successfully built and run 8-figure businesses. In his books, workshops, and seminars he shows business and professional practice owners how to create online marketing strategies that help them leverage their reputation to convert more customers. His latest book, 7 Rules For Business Prosperity in the New Economy, lays out a blueprint for putting more profits, certainty, and freedom back into your life no matter what size or type of business you operate. Richard knows what works and what doesn't work in business.
Brian Casel, Founder CasJam & Restaurant Engine
Topic: Content Marketing
If you blog, then you should be building an email list. Period. In this talk, we'll uncover ways you can grow your audience, keep them coming back again and again, and form strong relationships with your readers - by moving your blog to your readers' inbox.
Brian Casel is a web designer and entrepreneur based in Norwalk, CT. He's also the author of Design For Conversions, and blogs regularly at casjam.com. Connect with Brian on Twitter: @CasJam
Clint Warren, Co-Founder Stacked Agency & Founder of Illuminate WP
Topic: Search Engine Optimization
What good is your site if no one can find it? Despite numerous updates to Google over the past few years, Clint will share timeless strategies and tactics that are guaranteed to increase your search rankings over time. His SEO campaigns have directly contributed to over $10 million in new revenue for his clients.
Clint Warren is the co-founder of Stacked Agency in Norwalk, CT - a full service web design and marketing agency. He also created Illuminate WP - an interactive educational program teaching students search engine optimization and WordPress. He manages 5 area meetup groups, is the Vice President of Westport Entrepreneurs, and lead organizer for WordCamp Connecticut 2014.