PR Talks

The Fashion tech industry is in full bloom with a rising number of startups securing VC funding and turning heads in both the tech and fashion spheres. Yet Fashtech is still in its infancy, fusing until recently, two rarely connected industries. At times, media can be unclear of a fash tech startup’s relevancy to what they traditionally cover and may not know the right terminology to use. A large part of your startup’s success will depend on your media positioning, savviness and ability to be recognized as newsworthy in many media verticals.

Which publications do you choose as your main target media? Should the first scoop be given to a biz publication, or rather to a fashion and lifestyle related magazine or blog?

Here is your opportunity to get feedback from international fashion tech PR experts and media, which will help take your startup to the next level!  

Agenda:

19:30 - 19:45 Gathering

19:45 - 20:00 Rebecca Mandel & Vika Kanar, Senior Management of Bottom Line ConsultingHow not to run after journalists, but make them seek you out.

20:00 - 20:15 Elliott Gotkine, Bloomberg TV Middle East Editor. The Golden Rules of securing TV coverage.

20:15 - 20:30 Give us your media pitch and receive feedback.

20:30 - 20:45 Q&A session

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  • Natalie E.

    Long overdue, but did a writeup about the event on my blog. Check it out: http://startuptelaviv.co/2014/01/09/fashion-and-technology-startups-how-do-you-stand-out/.

    January 10, 2014

    • Natalie E.

      Hi Yael - fixed! The blog's only a month old. Something I started to stay busy writing, meeting people, and learning about the startup industry. I'm new here from LA. Let me know if you'd like anything else covered. Happy to help.

      January 10, 2014

    • yael

      Oh I got plenty topics for you to cover :) drop me an email [masked] and tell me a little more about you, will send you some ideas.. Have a great weekend!

      January 10, 2014

  • Vika K.

    Thanks everyone for attending. We enjoied a lot the discussion and hope you left with some interesting insights, which will help you better advance your wonderful startups.
    Feel free to contact us for advice and consultation: [masked]
    Vika

    December 17, 2013

  • maurice c.

    great meetup

    1 · December 17, 2013

  • yael

    Hi guys! Sharpened your media pitch yet?

    Looking forward to seeing you all tomorrow.

    We will have drinks and snack courtesy of Google Campus & Bottom Line Consulting.

    December 16, 2013

  • Yaniv N.

    Hi,
    Stylit was featured this year in allmyfaves blog.
    There is a contest for the best of 2013. Can you give us your voice at http://bestof2013.allmyfaves.com/?
    We are at the Style category.
    Thanks for you support.
    Yaniv

    1 · December 11, 2013

    • yael

      Great to see Stylit representing Fash & Tech :) Good luck!

      2 · December 12, 2013

    • Daina Ryan R.

      I 'voted'- congrats! ;)

      1 · December 12, 2013

  • Erez P.

    Hi. I'd like to pitch my company, righTune, to the panel. Where can I register or wait in line...

    December 5, 2013

    • yael

      Hi Erez, the panel has been delayed for now. During this event you will be able to practice your media pitch and get feedback from PR and Media experts - no need to register.

      1 · December 5, 2013

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We just grab a coffee and speak French. Some people have been coming every week for months... it creates a kind of warmth to the group.

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