Palo Alto, CAUSA 94301
June 26, 2013
As a freelance photographer, fashion and design has always been the core of a successful shoot in both my commercial and published work. My background skews towards consumer marketing efforts in hospitality and luxury travel, with concentration in hotels and fine dining. Fashion and the technologies used to communicate inspirational messages to affluent consumers differentiate brands that intend to motivate action and retain loyalty.
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Our two main clients at Iron Creative are Levi's and Dockers. Our clients tap our high end design and digital production services, mainly, to arm their third party retailer sites with unique "store in store" experiences. We work with Amazon, JCP, Belk, Bloomingdale's, Macy's and others. We recently created the Levi's "Denim Bar" concierge iPad app for a digital experience in-store for Levis & JCP. Iron Creative: ironcreative.com
Fashion and Tech is what we do. Our agency sits at the forefront of bringing the physical, in-store experience online – to the largest retail brands in the fashion industry. Outside of Iron Creative's relative experience with both categories, I have worked with brands like Four Seasons, Marriott International, Hard Rock International, Net10 Wireless, Amtrak and many more. My brand planning experience and the focus towards bringing brands innovative thinking will provide value to this group and its other members.
Creative professional, photographer, ketchup lover, and chronic optimist. Studied Marketing, Art History, and spent 6yrs pitching global brands for a TBWA\ agency. Currently the Vice President, Director of Business Development at Iron Creative in SF.