As you know, Gamification is one of THE buzz words these days. Over 70% of Forbes Global 2000 companies surveyed in 2013 said they planned to use Gamification for the purposes of marketing and customer retention.
But how exactly does Gamification work? Is it suitable for any situation? Are there design best practices that can increase the chance of success?
Sophie-Charlotte Moatti and Janaki Kumar will answer these questions and more in two presentations with focus on Gamifacation at work and in the mobile space, followed by a Q&A session focused on consequent implications for marketers.
About Sophie-Charlotte Moatti:
Sophie-Charlotte Moatti (SC) is a driven general manager who builds and leads teams that transform technology companies into mobile-first organizations. The mobile services she created are used by billions of people and have won industry awards such as Emmy nominations. Prior to joining Facebook, SC successfully sold the mobile company she founded and was general manager of a top 1% mobile commerce app at Nokia. She has a Stanford MBA and an MS in electrical engineering and frequently speaks on mobile, social networks, innovation and leadership (CTIA, Commerce World, Stanford, Watermark, etc.) Connect: linkedin.com/in/scmoatti, @scmoatti, facebook.com/scmoatti
About Janaki Kumar:
Janaki Kumar is Head of Strategic Design Services, America, in SAP’s Design and Co-Innovation Center. She leads a team of interaction designers, visual designers and design thinking experts to design innovative solutions for strategic customers. She has over a decade of experience building, coaching, and leading high performance teams to deliver design-led innovation.
Her interest in gamification began a few years ago when working on sustainability applications at SAP. She views gamification as a fun way for organizations to motivate and encourage employees and engage with customers. She is a co-author of a book on Gamification, entitled Gamification at work – Designing engaging business software.
Janaki has a Masters in Information Systems from Boston University. She has authored 20 intellectual property patent applications of innovative user experiences.
Connect: http://www.linkedin.com/in/janakikumar, @JanakiKumar
Due to certain limitations, there is an admission charge of $5 per guest at the entrance.
Please note: the previously provided link to Presella.com is now inactive due to issues with the payment gateway. Everyone who successfully purchased a ticket through Presella is noted and will not be charged at the entrance.
Hope to see you there!