Mike Lynn will be speaking to us on "Aches & Pains" planning -- focusing on the various times of day, week, year when people are more/most likely to be receptive to messaging.
Mike's extensive knowledge of how consumers engage with and respond to specific messages/media has allowed him to develop strategically creative, measurably successful award winning media campaigns for an array of clients. And with the growth of the "tradigital" media marketplace, he has become proficient in using online marketing to drive conversions and sales.
What is unique about Mike is the range of his experience and successes. During his career at such agencies as Foote, Cone & Belding, J Walter Thompson and Initiative/Interpublic, Mike created and promoted the first major rock tour sponsorship (Jovan +The Rolling Stones), got the Wienermobile on stage during a live TV telecast to promote the expansion of Oscar Mayer into new markets and has secured on-air placements for his clients logos and products...all in the pursuit of giving them that extra bump that got them buzz beyond simple ad exposure.
Most recently, Mike has been working at SPM Marketing & Communications, a full service healthcare agency, and has used his packaged goods and services experience to provide various healthcare providers with the same behaviorally driven, targeted and successful media campaigns that have become his hallmark.