Do you have a hard time explaining what your business is all about in just one sentence?
Susan Silver is going to talk about some simple guidelines that can help you with your value prop.
Susan is President of Argentum Strategy Group, a Chicago marketing strategy consulting firm. After spending 10 years in Brand Management at Kraft Foods and additional time running marketing for Equal Sweetener, Susan started Argentum six years ago. The company specializes in working with small to mid-sized businesses and provides team members who act like a Timeshare VP of Marketing(R) for clients. Susan also actively mentors in the Chicagoland entrepreneurial community and has worked with the CEC and the Booth School of Business for quite a few years in different volunteer capacities.