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Laura O.


Chicago, IL

Member since:

December 12, 2012


What business did you, or do you plan to, start up?

Vicelight is an application that allows individuals and retailers to anonymously ask questions to a crowd in a visual way. We help people with questions like: "Do these jeans fit well?" "Which lipstick is best with my complexion?" "What shape of glass frames look best on my face?" And we help brands and retailers make better decisions. Retail buyers ask questions such as "Which color dress for Spring do you like better?" and not only does the retailer get a quick answer to buying questions, but they've engaged hundreds of users that will now be looking for that dress in the retailer's store in the Spring. It's pretty exciting stuff.

How long have you been in business?

Vicelight the app launched at the end of November 2012.

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How'd you find us?

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Hi, I'm Laura. I'm excited to join Founding Moms. I just launched an iPhone app, Vicelight, to help people and brands get advice. I'm a glass half full let's do this kind of gal, vintage jewelry lover, codette, doer, maker, and dreamer.

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