App/SaaS Monetization: S. Krishnan, Amazon AWS Marketplace | S. Mitra, 1M/1M

The GM of Amazon's AWS Marketplace, and the founder of 1M/1M initiative for entrepreneurs, are our speakers this month. Sajai Krishnan of Amazon AWS Marketplace will share details how ISVs, startups, and larger firms, are adopting cloud models and benefiting.  He will also share his insights on the AWS Marketplace which provides software innovators an easy way to deliver their products in the cloud with a SaaS customer experience. Sramana Mitra of 1M/1M will share her experiences as an entrepreneur and adviser, and her thoughts on startup business models, including freemium.

RSVP requested

Free with complimentary food & refreshments

Note: Alternatively for food/drink you can go to Specialty's Coffee Shop, 1 block away. It closes promptly at 6:30pm. You can order online until 5pm for easy pickup.

SPONSORS - Hacker Dojo, Kachingle, Zuora & Dice
(click on images at left for info)


Sajai Krishnan @sajaik @awsmarketplace
GM, AWS Marketplace, Amazon

Sajai Krishnan

AWS Marketplace is helping customers and ISVs fundamentally rethink how software is consumed in the cloud. Sajai has been in GM and CEO roles in areas spanning cloud computing, data storage, software and B2B e-commerce.  Prior to his current role at AWS, he was a startup CEO at Arkologic, a flash storage appliance company, and at ParaScale, a software-defined storage pioneer. He was also  a GM for a couple of business units at Network Appliance. Early in his career he was a Vice President and Officer at the management consulting firm Booz∙Allen & Hamilton serving the communications and technology industry. He is a graduate of the Wharton School of Business, holds an M.S. in Computer Science from Rice University, and a B.Tech. in Electrical Engineering from IIT.


Sramana Mitra @sramana @1Mby1M
Founder, One Million by One Million (1M/1M)

The One Million by One Million (1M/1M) initiative is an educational, business development and incubation program that aims to help one million entrepreneurs globally to reach $1 million in revenue and beyond. Sramana is a Silicon Valley entrepreneur and strategy consultant who blogs at Sramana Mitra On Strategy. She also authored the Entrepreneur Journeys book series and Vision India 2020. From 2008 to 2010, Sramana was a columnist for Forbes. As an entrepreneur and CEO, she ran three companies: DAIS, Intarka, and Uuma. She has a master's degree in EECS from MIT. 
Read her blog post:
Series A Crunch: Forget Freemium.


Cynthia Typaldos @typaldos @kachingle @freemiumsfbay
Founder & CEO, Kachingle
Founder & Lead Organizer, Freemium Meetup

Kachingle is a bundling and billing platform for applications and content built on a usage-based micropayment engine. Cynthia is a serial entrepreneur who previously founded RealCommunities and GolfWeb, acquired by CBS Sportsline. Prior to this she was director of software management and marketing at Sun Microsystems. She started her career as a software developer at BofA in SF. She has an undergraduate degree in science from UC Berkeley, where she also attended grad school in computer science. She also has an MBA from MIT.


6pm-7pm: Networking, food & refreshments

7pm-7:30pm: Welcome, What's New in Freemium, Sponsor Presentations

7:30pm-8:30pm: Speaker Presentations

8:30pm-9:00pm: Speaker Panel discussion with audience questions, moderated by Cynthia Typaldos, Kachingle

9:00pm-10pm: Networking

Our meetup started by discussing Freemium pricing and business models. We have evolved to discuss pricing models and monetization for Apps and Software as a Service initiatives. Attendees can question speakers and discuss with peers the pros and cons of different pricing and marketing strategies for software and services.

We hold the meetup in Silicon Valley on the even months, and in San Francisco on the odd months.

If you would like to sponsor food, a location or videos please contact the organizers.

If you are a regular attendee, please let us know if you can help with publicity, blogging, tweeting, label printing, flyer production, meeting logistics and organization, editing the Meetup page and/or video production.  Just email one of the organizers.

Join or login to comment.

  • Artem

    Great meetup! I loved it! How do I find video recording for it?

    August 18, 2013

    • Artem

      Thank you for clarification, Cynthia. I remember you had some videos uploaded to youtube before. I couldn't find them. Would you mind sharing a link to the channel or some of them?

      August 18, 2013

  • patrick h.


    June 14, 2013

  • Gloria

    I enjoyed both presenter and learned a lot of new things, that I can apply.

    June 13, 2013

  • Robert

    Scouting a RealiTV series.

    1 · June 13, 2013

  • Elie F.

    Excited to discuss app monetization!

    June 10, 2013

  • Sach

    Heard of 1M/1M before looking fwd to know more about their incubation program.
    AWS is very close to my heart and the Mkt-place offers will be interesting.

    June 5, 2013

  • Jenn

    how to price your premium product right? how do you know what to make premium?

    May 31, 2013

Our Sponsors

  • Kachingle

    Bundling and billing subscription platform for SaaS Apps.

  • Yammer

    Hosting and speaking our January 2014 Meetup

  • Zuora

    Promotion of the January 2014 Freemium Meetup

  • Hacker Dojo

    Usually our venue host 599 Fairchild Dr Mtn View when in Silicon Valley

  • Osborn | McDerby Law Offices

    Partial sponsor when we are in SF at NextSpace

  • NextSpace

    Usually our venue host when we are in SF

  • OpenVPN

    Previous Food Sponsor

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