Discuss business models and pricing for apps and SaaS implementations with Greg Howard - senior director of marketing AppDynamics, Sajai Krishnan - general manager Amazon Web Services Marketplace and Ethan Levy - serial game producer, co-founder Quarter Spiral and monetization consultant FamousAspect. Moderator is Cynthia Typaldos, founder of Kachingle.
6:30 p.m. Networking and refreshments
7:00 p.m. Introduction with updates from Cynthia Typaldos, sponsor messages
7:30 p.m. Speakers - Greg Howard, Sajai Krishnan, Ethan Levy
8:30 p.m. Speaker panel discussion, audience questions, challenges and answers
9:00 p.m. More networking
10:00 p.m. Meetup closes
Greg Howard, Senior Director of Marketing AppDynamics
AppDynamics analyzes app performance. It helps optimize developer software, detects operator implementation problems and tracks customer transactions. For a single developer, AppDynamics Lite is free forever. Funded by Greylock, Lightspeed and Kleiner Perkins, AppDynamics is a Gartner magic quadrant leader.
Greg enjoys building businesses. Prior to his marketing role at AppDynamics, he helped grow Trinet from $25M to $200M in revenue. In public relations, at the Weber Group, now Weber-Shandwick, he worked with emerging growth companies in technology and biotech. He has a PhD from Tufts University.
Sajai Krishnan, General Manager Amazon's AWS Marketplace
AWS Marketplace is helping customers and ISVs fundamentally rethink how software is consumed in the cloud. Sajai has been in GM and CEO roles in areas spanning cloud computing, data storage, software and B2B e-commerce. Prior to his current role at AWS, he was a startup CEO at Arkologic, a flash storage appliance company, and at ParaScale, a software-defined storage pioneer. He was also a GM for a couple of business units at Network Appliance. Early in his career he was a Vice President and Officer at the management consulting firm Booz∙Allen & Hamilton serving the communications and technology industry. He is a graduate of the Wharton School of Business, holds an M.S. in Computer Science from Rice University, and a B.Tech. in Electrical Engineering from IIT.
Ethan Levy, Co-founder Quarter Spiral, Game Designer and Monetization Consultant Famous Aspect
Quarter Spiral plans to launch a next-generation strategy game funding it with Kickstarter. Famous Aspect is Ethan's consulting company where he helps direct and design games. He also advises game developers on monetization and strategy.
A 10 year veteran designer and producer, Ethan has worked on 30 games. He has made games big and small at BioWare, Pandemic Studios, PlayFirst, Electronic Arts and iWin. He speaks frequently at industry conferences and recent talks include Game Design is Business Design. He has a BA in communications from the University of Southern California.
Cynthia Typaldos, Founder & CEO Kachingle
@typaldos @kachingle @FreemiumSFBay
Kachingle is a bundling and billing platform for applications and content built on a usage-based micropayment engine. Cynthia is a serial entrepreneur who previously founded RealCommunities and GolfWeb, acquired by CBS Sportsline. Prior to this she was director of software management and marketing at Sun Microsystems. She started her career as a software developer at BofA in SF. She has an undergraduate degree in science from UC Berkeley, where she also attended grad school in computer science. She also has an MBA from MIT.
The goal of the Freemium SF Bay Area Meetup Group is to expand, illuminate, educate and foster relationships in the Freemium/Premium pricing arena. We focus on mobile application and software as a service (SaaS) businesses. Top quality speakers share business model and pricing experiences with entrepreneurs, developers and service providers.
If you've attended our Meetup, please fill out our attendee questionnaire, if you haven't done so. For those who have filled it out, thank you. Our survey to date tells us people come to the Meetup, first to make new business contacts and secondly to learn from the mistakes of others.
CALLS FOR ENGAGEMENT - SPONSORS, SPEAKERS & ORGANIZERS
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