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Freemium business model stories, continued....

  • May 10, 2012 · 6:00 PM
  • This location is shown only to members

This month's speakers have deep experience with Freemium business model in the SaaS/Enterprise Software space.

Topics are:

Splunk, which went public earlier this April, uses the Freemium business model. "Splunk has more than 3,700 customers around the world, including more than half the Fortune 100, but not all of them pay to use the product. Like other next-gen enterprise software companies such as Box and Yammer, Splunk uses a "freemium" model to hook individual users within a company." - Peter Delevett, Mercury News.

Best Practices for Freemium Vendors in the Enterprise Space - A consultant who did a recent extensive survey of Freemium vendors (Huddle,, YouSendIt, Evernote, Survey Monkey, Symform) and their users will report on his findings.

Because this is the Freemium Meetup we use the Freemium business model for our event. Please come with 5 unmarked dollar bills in case you feel compelled to upgrade to the premium version.


6pm-7pm: Network with fellow entrepreneurs, freemiumers and business people! Enjoy hors d'oeuvres, wine & softdrinks. Optional open mic.

7pm-7:15pm: Freemium jokes and cartoons

7:15pm-8pm: Panel Discussion moderated by Cynthia Typaldos, founder, Kachingle

Steve Sommer, Chief Marketing Officer/Sr. VP Worldwide Marketing, Splunk

Splunk was founded with a disruptive new vision: make machine data accessible, usable and valuable to everyone. Machine data is one of the fastest growing and pervasive segments of “big data” that companies rely on every day. Splunk makes sense of a conglomeration of automatically generated data, from customer clickstreams, transactions, network activity, call records and more. Splunk turns all this machine data into valuable insights, no matter what business you’re in. This provides Splunk clients with “operational intelligence” to make the best business decisions. Steve is the chief marketing officer at Splunk. He is responsible for Splunk's global marketing strategy and is passionate about new, disruptive markets. He has helped build several start-ups that created and marketed innovative software. Steve brings over 20 years of worldwide enterprise software marketing experience to Splunk.

Tim Clark, Partner, FactPoint

The FactPoint Group is a Silicon Valley-based research and consulting firm dedicated to its clients’ business improvement. For technology firms, FactPoint specializes in providing business, market entry and market development strategies that hasten time to revenue. In so doing, they also increase the effectiveness of clients’ product development, sales and marketing initiatives. For enterprise customers, FactPoint evaluates which new technology will contribute to their success, in addition to assessing any merger, acquisition and partnership options. Tim Clark has extensive background in technology and e-commerce journalism and holds an AB Degree with Honors from Stanford University.

8pm-8:30pm: Q & A of panel

8:30pm-9:30pm: networking and general free-for-all, maybe some prizes if we have some sponsors.

Join or login to comment.

  • Charlotte M.

    For links to these speakers' presentations, please click here:

    June 11, 2012

  • A former member
    A former member

    The caliber of the speakers' presentations was beyond my expectations. I looked around the room and attendees were taking notes furiously, listening intently and eating with gusto. A great venue, great hosts and sponsors . . . a great place to be if you are interested in FREEMIUM. Can't wait till June 14.

    May 15, 2012

  • Charlotte M.

    Always super friendly, knowledgable attendees and speakers. Splunk was the perfect host for this event. Steve Sommer and Tim Clark were engaging, informative and generous speakers. Food was awesome, as always.

    May 14, 2012

  • A former member
    A former member

    Extraordinary speakers and particepants! Highly recommended!!

    May 11, 2012

  • A former member
    A former member

    Very valuable. I met some important people in the Freemium space, and learned a lot about what works and doesn't work in the Freemium business model.

    May 11, 2012

  • A former member
    A former member

    Nailed It! This Meetup was great, both presenters were very interesting and exactly what I hoped for. Thanks for the great job of pulling this together and to Splunk for hosting it.

    May 11, 2012

  • Sheridan T.

    Useful case studies. Next time, I'd like to see service and social media examples.

    May 11, 2012

51 went

Our Sponsors

  • Kachingle

    Bundling and billing subscription platform for SaaS Apps.

  • Yammer

    Hosting and speaking our January 2014 Meetup

  • Zuora

    Promotion of the January 2014 Freemium Meetup

  • Hacker Dojo

    Usually our venue host 599 Fairchild Dr Mtn View when in Silicon Valley

  • Osborn | McDerby Law Offices

    Partial sponsor when we are in SF at NextSpace

  • NextSpace

    Usually our venue host when we are in SF

  • OpenVPN

    Previous Food Sponsor

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