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L. Yecies, SugarSync; M. Stiving on Pricing; E. Brunker, Dell; Hosted by PayPal!

  • Dec 13, 2012 · 6:00 PM

Laura Yecies of SugarSync, Mark Stiving, Pricing Expert & Author; and, Dell's Eric Brunker, present at Freemium SF Bay Area Meetup Group this month about the many aspects of working with a Freemium business model. Enjoy networking, hors d'oeuvres and a chance to get your specific questions answered by professionals knowledgeable in Freemium. We have opportunities for Sponsors and are open to suggestions for speakers & topics. (See below for more information.)

To view last month's presentations and video, please click here.

For ongoing information & great updates on Freemium check out our Freemium Blog!

What Our Speakers Will Talk About

Our speakers will share their knowledge of marketing and monetization, their personal relationship with the Freemium business model, and share their experiences of what works and doesn’t work.

THANK YOU TO OUR HOST

Steve Woloshin of PAYPAL!

@HerbTCat

SPEAKERS & MODERATOR

Laura Yecies, CEO of SugarSync

@lyecies @SugarSync

SugarSync is the leading pioneer in cloud-based data back-up/storage, synchronization and file sharing. With its flagship SugarSync service, people easily manage computer files and media such as photos and videos, and ensure that everything is accessible and available anytime, anywhere from any device (desktops, laptops, mobile devices or even securely through the Internet from any PC). Prior to SugarSync, Laura was GM and VP Marketing at ZoneLabs, VP Marketing at Metalincs, GM at Yahoo Mail, VP Client Product Division at Netscape, Marketing Director, Asia Pacific/Latin America Business Development for Gupta, in sales & marketing and Marketing Manager, Latin American Sales at Informix.

Mark Stiving, Pricing Expert & Author

Impact Pricing: Your Blueprint for Driving Profits

@MarkStiving Blog: PragmaticPricing.com

Mark Stiving, Ph.D. is a pricing expert committed to helping companies capture more of the value they create. All businesses, no matter their size, strive to create value; pricing captures it — the true measure of a company’s worth. Mr. Stiving explores with his audiences this least understood yet most powerful concept, the correlation of pricing to value. This elusive link profoundly impacts the success or failure of every business. Mark’s goal for clients mirrors that of every individual entrepreneur or multinational firm: to generate more profit and grow revenue through effective pricing practices.

Eric Brunker, Dell Cloud Consultant, Dell

@EBrunker @DellHomeUS Cloud Computing at Dell.com

Eric has 16+ years of sales and sales management experience with companies including Dell, NCR, and ADP. He generated new business revenue exceeding $100M during 8+ years at Dell and has career sales of over $200M. Eric's specialties lie in bringing order from chaos and knowing the entrepreneurial mind. He has experience as an entrepreneur in the start-up environment, including management, relationship building, new account acquisition, and sales. To these management skills, Mr. Brunker brings technical depth and was responsible for sales of all Dell Public, Hybrid, and Private Cloud solutions as well as articulating Dell’s GTM Cloud Strategy for SMB and Mid-Market customers. These solutions were delivered via multiple methodologies, including: IaaS, SaaS, MaaS, vDaaS, and PaaS.

MODERATOR: Cynthia Typaldos, FounderKachingle

@typaldos @kachingle @FreemiumSFBay

Cynthia is the co-inventor of Kachingle Premium, a turbocharged App monetization platform, including bundling, distribution, billing and co-marketing. She previously was a software developer at Bank of America, and Director of Software Product Management and Marketing at Sun Microsystems. She founded GolfWeb and RealCommunities before starting Kachingle. She holds degrees from UC Berkeley and MIT. Her passion is internet bundles and micropayments.

AGENDA

6pm-7pm: Networking, hors d'oeuvres

7pm-7:30pm: Welcome, What's new in Freemium, sponsor presentations

7:30pm-8:30pm: Speaker Presentations

8:30pm-9:00pm: Q & A of Speaker Panel, moderated by Cynthia Typaldos, Kachingle

9:00pm-10pm: Raffles and prizes, networking, wind down

GENERAL INFORMATION

Members, send us Speakers! We are actively looking for speakers for our monthly panels. If you would like to be considered or have any suggestions for speakers, please email Cynthia Typaldos at [masked], or contact us through Meetup's email capability.

Sponsorships Available: In order to help members achieve visibility and cover costs of food and room rental, we offer two Sponsorships Levels: Venue Sponsor and Premium $250 Sponsor. Sponsors are highlighted on this Freemium SF Bay Area Meetup site, on the Sponsors & Past Sponsors Pages, honorable mention by Cynthia Typaldos—Moderator, before the presentation, and more. We limit Premium Sponsorships to the first 5 paid. To register your Sponsorship, please contact [masked]. Thank you!

Join or login to comment.

  • A former member
    A former member

    Most enjoyable dialog of the night was:

    Question: A contact at a prestigious university in marketing said Freemium is byproduct of poor market segmentation....

    Laura Yecies - Freemium is a market segmentation!

    December 14, 2012

  • A former member
    A former member

    ;)

    December 13, 2012

Our Sponsors

  • Kachingle

    Bundling and billing subscription platform for SaaS Apps.

  • Yammer

    Hosting and speaking our January 2014 Meetup

  • Zuora

    Promotion of the January 2014 Freemium Meetup

  • Hacker Dojo

    Usually our venue host 599 Fairchild Dr Mtn View when in Silicon Valley

  • Osborn | McDerby Law Offices

    Partial sponsor when we are in SF at NextSpace

  • NextSpace

    Usually our venue host when we are in SF

  • OpenVPN

    Previous Food Sponsor

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