App/SaaS Monetization: Subscriptions, Freemium, Premium - Strava, IVP, Medrio

About our Meetup | Freemium SF Bay Area

Michael Horvath, CEO of Strava, heads up one of the hottest apps for athletes in the world. Jules Maltz, Partner at Institutional Venture Partners (IVP) is an expert on investment funding and Freemium; and Michael Farr of Medrio will talk about Medrio's exciting developments for their apps in the clinical field.

Jules is the co-author of the TechCrunch article: Should Your Startup Go Freemium? and the whitepaper: Freemium Software: A Guide for Startups.

Join us for networking starting at 6pm, followed by our speakers, Q&A and more time for networking and refreshments.

For complete information & videos on all speakers from past Meetups, please visit our Freemium Blog.


Michael Horvath, Co-Founder and CEO, Strava

@stravamh @Strava

Strava lets athletes all over the world experience social fitness—sharing, comparing and competing with each other's personal fitness data via mobile and online apps. Strava lets you track your rides and runs via your iPhone, Android or dedicated GPS device to analyze and quantify your performance. Strava makes fitness a social experience, providing motivation and camaraderie even if you’re exercising alone. Mr. Horvath was previously CFO & VP Operations at GlycoFi, Associate Professor at Dartmouth, Assistant Professor of Economics at Stanford University, and Kana Communications CFO & Co-Founder. He helped build Strava from his love of athletics.

Jules Maltz, General Partner at Institutional Venture Partners (IVP)

@JulesMaltz @IVP

Mr. Maltz joined Institutional Venture Partners (IVP) in August 2008 and has over ten years of venture capital and startup experience. He focuses on later-stage venture investments in rapidly-growing Internet and software companies. Jules was recognized as one of the top 100 venture capitalists in the AlwaysOn 2012 VC 100 List. Jules led IVP's investments in Buddy Media (CRM), Dropbox, and WhaleShark Media, and was actively involved in IVP's investments in LivingSocial, Marketo, Ngmoco (DeNA), Spiceworks, Sugar, Twitter, and Yext. Jules currently serves on the Board of Directors of WhaleShark Media and Yext.

Mike Farr, Manager Medrio Scholars at Medrio

Medrio provides advanced Electronic Data Capture (EDC) and eClinical tools suitable for the most complex clinical trials. Medrio is built on a platform that makes their services faster, more cost efficient and streamlined than the competition. Since 2005 Medrio has been building a true Software as a Service (SaaS) solution for data management in clinical trials. Based in San Francisco, Medrio puts the control in your hands with our smart, forward thinking eClinical offering. Medrio is available free to university researchers.



Cynthia Typaldos, Founder & CEO, Kachingle

@typaldos @kachingle

Cynthia is the co-inventor of Kachingle, a platform for app bundling, billing and  co-marketing. She previously was a software developer at Bank of America,  and Director of Software Product Management and Marketing at Sun Microsystems. She founded GolfWeb and RealCommunities before starting Kachingle. She holds degrees from UC Berkeley and MIT. Her passion is internet bundles and micropayments.

For more information on Freemium and to view previous months' presentations & video check out:


6:15pm-7pm: Networking, hors d'oeuvres

7pm-7:30pm: Welcome, What's new in Freemium, sponsor presentations

7:30pm-8:30pm: Speaker Presentations

8:30pm-9:00pm: Q & A of Speaker Panel, moderated by Cynthia Typaldos, Kachingle

9:00pm-10pm: Raffles and prizes, networking, wind down



Members, send us Speakers! We are actively looking for speakers for our monthly panels. If you would like to be considered or have any suggestions for speakers, please email Cynthia Typaldos at [masked], or contact us through Meetup's email capability.

Sponsorships Available: In order to help members achieve visibility and cover food and room rental costs, we offer two Sponsorships Levels: Event Sponsor (site host) and Premium $250 Sponsor. Sponsors are highlighted on the Sponsors & Past Sponsors Pages, on the overhead screen during networking, and get an honorable mention by Moderator Cynthia Typaldos during the presentation. In addition, each has a few minutes to pitch their company. We limit Premium Sponsorships to the first THREE paid. To find out more about being a Sponsor, please contact [masked]. Thank you!





Join or login to comment.

  • Charlotte M.

    NextSpace as a venue rocked! Thanks so much for hosting. The food from Mollie Stone's Market was fantastic, and the speakers, as always kept the audience way past the formal part of the evening with networking and questions.

    March 21, 2013

  • Chandra de K.

    Interesting topics & folks. Brilliant story of STRAVA.
    Now in a total "biking #MoodMe" :)


    Would love to connect with UX designers & 3D programmers for MoodMe developments in SV.

    March 14, 2013

  • Giacomo B.

    look forward to this!

    2 · February 18, 2013

Our Sponsors

  • Kachingle

    Bundling and billing subscription platform for SaaS Apps.

  • Yammer

    Hosting and speaking our January 2014 Meetup

  • Zuora

    Promotion of the January 2014 Freemium Meetup

  • Hacker Dojo

    Usually our venue host 599 Fairchild Dr Mtn View when in Silicon Valley

  • Osborn | McDerby Law Offices

    Partial sponsor when we are in SF at NextSpace

  • NextSpace

    Usually our venue host when we are in SF

  • OpenVPN

    Previous Food Sponsor

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