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Building Valuable Brands!

Launching great ideas is one thing. Building valuable, memorable, and lasting brands is another thing entirely. How should you create a name or logo ("trademarks") for your company or product? What does your brand stand for and what is its promise? What can you do to protect your trademarks? What does "brand strategy" look like? How can you turn your customers into loyal brand advocates?

We've partnered with one of the top branding and PR agencies in the world, Ketchum, to answer those complex questions in a simple way and will bring you trademark and branding insights that will change the way you think about your companies and products. Ketchum has developed award winning branding and PR campaigns for local and international organizations alike and they will be hosting this event in their beautiful San Francisco office. Light snacks and beverages will be served.

Space is limited so RSVP now!*


Tia Woodward, Vice President and Account Director at Ketchum, will showcase Ketchum IDea, a brand identity toolkit, and her application of the approach to one of their recent projects.

Leila Banijamali, founder of Bedrock, trademark lawyer, entrepreneur, and organizer of this Meetup group, will provide an overview of trademark law for startups. Leila will share some simple steps that every entrepreneur should take to select strong trademarks, protect their trademarks, and build overall brand value in their ventures.

Other Highlights

• We'll showcase one to two startup founders whose unique branding approaches resulted in increased brand value, breakthrough products, and a loyal customer base of brand advocates.

• Groundbreaking branding video clips.

* Please plan your attendance carefully and update your RSVP settings if you are unable to attend so someone else can take your place. Must RSVP to attend. See you there!

Join or login to comment.

  • Barbara H.

    informative and enjoyable. sweet potatoes were a nice touch!

    February 7, 2014

  • Lydia S.

    Just great! So informative. Really appreciated the "Can the Yam" case study and insight into the creative process of defining a brand message.

    February 7, 2014

  • Katharina S.

    Awesome evening. Thanks to Leila and Tia for the great presentations!

    1 · February 7, 2014

  • Richard A.

    Great presentations; great evening; thank you!

    February 7, 2014

  • Shahriar (Shar) M.

    Awesome and informative.

    February 6, 2014

  • Thomas C.

    Anyone who misses one of Leila's meetups is missing a chance to hear her share her knowledge about business law and how it applies to startups

    She also has a lineup of speakers who share their expertise with us.

    What also is great is having the opportunity to network with others who I probably would have never met in my daily routine. I've always come away learning something new and made one or more new contacts.

    1 · February 6, 2014

  • Abhiram

    Thanks Laila and Tia for the great presentations

    February 6, 2014

  • Arianna De M.

    Great talks, useful information and amazing people! Thanks! Oh, sweet potatoes were great too :P

    3 · February 6, 2014

  • A former member
    A former member

    What time does the talk start?

    February 6, 2014

  • Gaurav C.

    Sorry, I won't be able to attend this one. I free'd up 1 RSVP. I will certainly join the repeat of this event.

    1 · February 4, 2014

  • Leila B.

    Sorry, folks! Our Building Valuable Brands event is full and the RSVP has closed. The bad news is that we are at the fire marshall limit for attendees and we won't be letting in anyone who is on the wait list or who hasn't RSVPd. Please don't show up unless you are one of the 100 on the RSVP list. The good news is that we'll be repeating this event so be sure to check back on our Meetup page. Thanks for your support and enthusiasm! Leila

    February 2, 2014

  • Alfonso

    Would like to attend if possible. Just discovered this group and saw the RSVP for this event already closed. Please let me know!

    February 2, 2014

  • Chaitanya


    December 3, 2013

  • Rafael L.

    Looking forward to it!

    1 · November 20, 2013

Our Sponsors

  • Startup Documents

    Automated incorporation and legal documents for startups.

  • Bedrock

    San Francisco based technology law firm.

  • DesignMap

    Design that matters. Designers you can trust.

  • Wix

    Beautiful websites for startups.

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