We're talking about Malcolm Gladwell's latest book: David and Goliath: "Underdogs, Misfits, and the Art of Battling Giants."
Because we're a no-guilt book club, meaning you don't have to have read the book to participate, everyone is invited. And, in fact, there are wonderful resources about the book that won't cost you money and cost far less time than reading the darned thing. Like:
From the New York Times-
“We have a definition in our heads of what an advantage is — and the definition isn’t right. And what happens as a result? It means that we make mistakes. It means that we misread battles between underdogs and giants. It means that we underestimate how much freedom there can be in what looks like a disadvantage.”
From INC. Magazine-
“Most fail to recognize the advantages an underdog brand has when it faces off against a competitor who has strength, size, and wealth. And that's exactly why nimble, upstart companies, with their new solutions to old problems, often can best Goliaths.”
So. . .are you in?!